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Demand for fresh beef products in supermarkets: A trial with scanner data

Author

Listed:
  • Oral Capps

    (Department of Agricultural Economics, Texas A&M University)

  • Rodolfo M. Nayga

    (Department of Agricultural Economics, Texas A&M University)

Abstract

This article constitutes a trial of the use of scanner data to investigate the demand for fresh beef products (brisket, chuck, ground, loin, rib, round, and all other beef). Own-price elasticities are negative, statistically significant, and in the elastic range. Own-advertisement elasticities are positive and statistically significant but very inelastic. Cross-price effects and cross-advertisement effects are marginal. Seasonality is evident only for purchases of loin and all other beef. This article documents the utility of scanner data in food demand analysis.

Suggested Citation

  • Oral Capps & Rodolfo M. Nayga, 1991. "Demand for fresh beef products in supermarkets: A trial with scanner data," Agribusiness, John Wiley & Sons, Ltd., vol. 7(3), pages 241-251.
    • Handle: RePEc:wly:agribz:v:7:y:1991:i:3:p:241-251
    DOI: 10.1002/1520-6297(199105)7:3<241::AID-AGR2720070306>3.0.CO;2-O
    as

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    References listed on IDEAS

    as
    1. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    2. B. W. Marion & F. E. Walker, 1978. "Short-Run Predictive Models for Retail Meat Sales," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 60(4), pages 667-673.
    3. James S. Eales & Laurian J. Unnevehr, 1988. "Demand for Beef and Chicken Products: Separability and Structural Change," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 70(3), pages 521-532.
    4. T. F. Funk & Karl D. Meilke & H. Bruce Huff, 1977. "Effects of Retail Pricing and Advertising on Fresh Beef Sales," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 59(3), pages 533-537.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Eugene Jones & Barry W. Mustiful & Wen S. Chern, 1994. "Estimating demand elasticities for cereal products: A socioeconomic approach using scanner data," Agribusiness, John Wiley & Sons, Ltd., vol. 10(4), pages 325-339.
    2. Thompson, Gary D. & Wilson, Paul N., 1999. "Market Demands For Bagged, Refrigerated Salads," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(2), pages 1-19, December.
    3. Jones, Eugene & Chern, Wen S. & Mustiful, Barry K., 1994. "Are Lower-Income Shoppers As Price Sensitive As Higher-Income Ones?: A Look At Breakfast Cereals," Journal of Food Distribution Research, Food Distribution Research Society, vol. 25(1), pages 1-11, February.
    4. Eastwood, David B. & Gray, Morgan D. & Brooker, John R., 1991. "Forecasting Item Movement With Scan Data: Box-Jenkins Results," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 20(1), pages 1-10, April.
    5. Hellali, Wajdi & Kallas, Zein & Gil, José María, 2015. "Consumer’s revealed preferences for yogurt purchase in Catalonia: A Generalized Multinomial Logit Approach," 148th Seminar, November 30-December 1, 2015, The Hague, The Netherlands 229263, European Association of Agricultural Economists.
    6. Green, Geoffrey M. & Park, John L., 1998. "Retail Demand For Whole Vs. Low-Fat Milk: New Perspectives On Loss Leader Pricing," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20827, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    7. Green, Geoffrey M. & Park, John L., 1998. "New Insights Into Supermarket Promotions Via Scanner Data Analysis: The Case Of Milk," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(3), pages 1-10, November.
    8. AOUINI, Syrine & Gil, Jose M., 2017. "Innovation and Brand Effects on the Consumers’ Demand for Fresh Milk in Spain," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258131, Agricultural and Applied Economics Association.
    9. Park, Changwon & Senauer, Benjamin, 1996. "Estimation Of Household Brand-Size Choice Models For Spaghetti Products With Scanner Data," Working Papers 14336, University of Minnesota, The Food Industry Center.

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