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Market Demands For Bagged, Refrigerated Salads

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  • Thompson, Gary D.
  • Wilson, Paul N.

Abstract

Sales of newly introduced bagged, refrigerated salads grew at over 50% annually, during 1994-95. Consumption of bagged salads displayed marked seasonality despite year-round availability and uniform quality at more stable prices than head lettuce. Using scanner data from 44 areas, a single-equation demand model incorporating the effects of weather on seasonal consumption is estimated. Statistical tests of aggregation indicate that weather-induced seasonality varies significantly across areas, as do own- and cross- price elasticities. Econometric results suggest more seasonality in eating by people living in more northern latitudes, a pattern also observed by psychiatrists studying eating disorders.

Suggested Citation

  • Thompson, Gary D. & Wilson, Paul N., 1999. "Market Demands For Bagged, Refrigerated Salads," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(2), pages 1-19, December.
    • Handle: RePEc:ags:jlaare:30801
    DOI: 10.22004/ag.econ.30801
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    References listed on IDEAS

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    Cited by:

    1. Calvin, Linda & Martin, Philip & Simnitt, Skyler, 2022. "Supplement to Adjusting to Higher Labor Costs in Selected U.S. Fresh Fruit and Vegetable Industries: Case Studies," USDA Miscellaneous 323871, United States Department of Agriculture.
    2. Xiao Meng & Edward C. Jaenicke, 2021. "Welfare analysis of introducing private label packaged salads into the US market," Agribusiness, John Wiley & Sons, Ltd., vol. 37(3), pages 650-664, July.
    3. Handy, Charles R. & Thompson, Gary D. & Glaser, Lewrene K., 2001. "Recent Changes In Marketing And Trade Practices In The U.S. Lettuce And Fresh-Cut Vegetable Industries," Agricultural Information Bulletins 33601, United States Department of Agriculture, Economic Research Service.
    4. Alan Kackmeister, 2007. "Yesterday's Bad Times Are Today's Good Old Times: Retail Price Changes Are More Frequent Today Than in the 1890s," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 39(8), pages 1987-2020, December.
    5. Alan Kackmeister, 2005. "Yesterday's bad times are today's good old times: retail price changes in the 1890s were smaller, less frequent, and more permanent," Finance and Economics Discussion Series 2005-18, Board of Governors of the Federal Reserve System (U.S.).
    6. Lusk, Jayson L. & Marsh, Thomas L. & Schroeder, Ted C. & Fox, John A., 2001. "Wholesale Demand For Usda Quality Graded Boxed Beef And Effects Of Seasonality," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(01), pages 1-16, July.
    7. Alan Kackmeister, 2007. "Yesterday's Bad Times Are Today's Good Old Times: Retail Price Changes Are More Frequent Today Than in the 1890s," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 39(8), pages 1987-2020, December.
    8. Calvin, Linda & Martin, Philip & Simnitt, Skyler, 2022. "Supplement to Adjusting to Higher Labor Costs in Selected U.S. Fresh Fruit and Vegetable Industries: Case Studies," Administrative Publications 327333, United States Department of Agriculture, Economic Research Service.

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