IDEAS home Printed from https://ideas.repec.org/a/ags/gjagec/98879.html
   My bibliography  Save this article

Preisstrategien im deutschen Lebensmitteleinzelhandel – eine empirische Analyse

Author

Listed:
  • Moser, Anke

Abstract

The present article discusses several pricing patterns and promotion activities in the German grocery retail industry. Special sales offers on the one hand and continuous pricing on the other hand affect the price instability of several selected products. Altogether the grocery retail industry exerts a stabilizing effect on prices in comparison with the price instability of agricultural commodities in the world market. Different price levels for products in some retail outlets show that a mixed price calculation is used. Price elasticities in the elastic part of the demand function for four selected products indicate that consumers react strongly to price discounts at the point of sale. Beside pricing strategies, different promotion activities affect demand for individual products strongly.

Suggested Citation

  • Moser, Anke, 2001. "Preisstrategien im deutschen Lebensmitteleinzelhandel – eine empirische Analyse," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 50(03), pages 1-4.
    • Handle: RePEc:ags:gjagec:98879
    DOI: 10.22004/ag.econ.98879
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/98879/files/17_Moeser.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.98879?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. T. F. Funk & Karl D. Meilke & H. Bruce Huff, 1977. "Effects of Retail Pricing and Advertising on Fresh Beef Sales," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 59(3), pages 533-537.
    2. Cuddy, John D A & Della Valle, P A, 1978. "Measuring the Instability of Time Series Data," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 40(1), pages 79-85, February.
    3. Oral Capps, 1989. "Utilizing Scanner Data to Estimate Retail Demand Functions for Meat Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(3), pages 750-760.
    4. Seo, Seong-Cheon & Capps, Oral, Jr., 1997. "Testing For Store-Level Differences In Factors Affecting Item Movement Of Prego And Ragu Spaghetti Sauces Using Point-Of-Sale Data," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(3), pages 1-12, October.
    5. B. W. Marion & F. E. Walker, 1978. "Short-Run Predictive Models for Retail Meat Sales," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 60(4), pages 667-673.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Namken, Jerry C. & Farris, Donald E. & Capps, Oral, Jr., 1997. "The Demand For Wholesale Beef Cuts By Season And Trend," Journal of Food Distribution Research, Food Distribution Research Society, vol. 25(2), pages 1-15, September.
    2. Seo, Seong-Cheon & Capps, Oral, Jr., 1997. "Testing For Store-Level Differences In Factors Affecting Item Movement Of Prego And Ragu Spaghetti Sauces Using Point-Of-Sale Data," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(3), pages 1-12, October.
    3. Capps, Oral, Jr. & Lambregts, Johannes Adrianus, 1991. "Assessing Effects Of Prices And Advertising On Purchases Of Finfish And Shellfish In A Local Market In Texas," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 23(1), pages 1-14, July.
    4. Oral Capps & Rodolfo M. Nayga, 1991. "Demand for fresh beef products in supermarkets: A trial with scanner data," Agribusiness, John Wiley & Sons, Ltd., vol. 7(3), pages 241-251.
    5. Farris, Donald E. & Holloway, David W., 1990. "Demand Trends for Beef Cuts--by Quality, Convenience, and Season," 1990 Annual meeting, August 5-8, Vancouver, Canada 271040, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Nayga, Rodolfo M., Jr., 1992. "Scanner Data in Supermarkets: Untapped Data Source for Agricultural Economists," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 60(02), pages 1-8, August.
    7. Herrmann, Roland & Moser, Anke, 2003. "Price Variability Or Rigidity In The Food-Retailing Sector? Theoretical Analysis And Evidence From German Scanner Data," 2003 Annual Meeting, August 16-22, 2003, Durban, South Africa 25867, International Association of Agricultural Economists.
    8. Buse, Rueben C., 1990. "Data Sources for Demand Estimation: Types and Features," Staff Papers 200529, University of Wisconsin-Madison, Department of Agricultural and Applied Economics.
    9. Leister, Amanda M. & Capps, Oral, Jr. & Rosson, C. Parr, III, 2010. "The Economic Effects of New-Product Beef Promotion in Guatemala," Journal of Food Distribution Research, Food Distribution Research Society, vol. 41(2), pages 1-11, July.
    10. Kehar Singh & Madan M. Dey & Prasanna Surathkal, 2014. "Seasonal and Spatial Variations in Demand for and Elasticities of Fish Products in the United States: An Analysis Based on Market-Level Scanner Data," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 62(3), pages 343-363, September.
    11. Capps, Oral, Jr., 1986. "The Revolutionary And Evolutionary Universal Product Code: The Intangible Benefits," Journal of Food Distribution Research, Food Distribution Research Society, vol. 17(1), pages 1-8, February.
    12. Carman, Hoy F. & Figueroa, Enrique E., 1984. "Estimation Of Weekly Sales Forecasting Equations For Supermarkets," 1984 Annual Meeting, August 5-8, Ithaca, New York 279096, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    13. Jones, Eugene, 2014. "An Empirical Assessment of Consumers’ Preferences for Coffee," Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-26, July.
    14. Sharma, Purushottam, 2016. "Development Programmes and Performance of Oilseeds Sector in India," Conference Papers 261306, Indian Society of Agricultural Economics.
    15. Pampanini, Rossella & Marchini, Andrea & Diotallevi, Francesco, 2010. "A quantitative analysis of olive oil market in Italy," MPRA Paper 40638, University Library of Munich, Germany.
    16. Ramadas Sendhil & Kashish Arora & Sunny Kumar & Priyanka Lal & Arnab Roy & Ramalingam Jayakumara Varadan & Sivasankar Vedi & Anandan Pouchepparadjou, 2023. "Price Dynamics and Integration in India’s Staple Food Commodities—Evidence from Wholesale and Retail Rice and Wheat Markets," Commodities, MDPI, vol. 2(1), pages 1-21, February.
    17. Zsolt Hollósy & Muhammad Imam Ma’ruf & Zsuzsanna Bacsi, 2023. "Technological Advancements and the Changing Face of Crop Yield Stability in Asia," Economies, MDPI, vol. 11(12), pages 1-24, December.
    18. World Bank, 2005. "Managing Food Price Risks and Instability in an Environment of Market Liberalization," World Bank Publications - Reports 8264, The World Bank Group.
    19. Thompson, Stanley R. & Schmitz, P. Michael, 2001. "The Real Rate Of Protection: The Stabilizing Effect Of Price Policies And Direct Payments," 2001 Annual meeting, August 5-8, Chicago, IL 20503, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    20. Alan Matthews, 2010. "Perspectives on Addressing Market Instability and Income Risk for Farmers," The Institute for International Integration Studies Discussion Paper Series iiisdp324, IIIS, revised Apr 2010.

    More about this item

    Keywords

    Agribusiness; Industrial Organization;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:gjagec:98879. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/iahubde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.