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Modeling fresh organic produce consumption with scanner data: a generalized double hurdle model approach

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  • Feng Zhang

    (Department of Agricultural and Applied Economics, University of Georgia, Athens, GA 30602-7509 and Deloitte Consulting LLP, 111 S. Wacker Drive, Chicago, IL 60025)

  • Chung L. Huang

    (Department of Agricultural and Applied Economics, University of Georgia, 313-E Conner Hall, Athens, GA 30602-7509)

  • Biing-Hwan Lin

    (Economic Research Service, U.S. Department of Agriculture, Room N2110, 1800 M Street NW, Washington, DC 20036-5831)

  • James E. Epperson

    (Department of Agricultural and Applied Economics, University of Georgia, 315 Conner Hall, University of Georgia, Athens, GA 30602-7509)

Abstract

Previous studies using consumer surveys based on contingent valuations gave inconsistent or even contradictory results with respect to the impact of some consumer characteristics on organic foods consumption. Using actual retail-level data, this study provides an objective view of the consumers' social economic characteristics related to the growth of the fresh organic produce market with a generalized double hurdle model. Market participation and conditional|unconditional consumption elasticities were computed for the generalized double hurdle model. [EconLit citations: C240, D120, Q110]. © 2008 Wiley Periodicals, Inc.

Suggested Citation

  • Feng Zhang & Chung L. Huang & Biing-Hwan Lin & James E. Epperson, 2008. "Modeling fresh organic produce consumption with scanner data: a generalized double hurdle model approach," Agribusiness, John Wiley & Sons, Ltd., vol. 24(4), pages 510-522.
    • Handle: RePEc:wly:agribz:v:24:y:2008:i:4:p:510-522
    DOI: 10.1002/agr.20176
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    1. Cai, Xiaowei & Schroeter, Christiane, 2015. "What Would Popeye Choose: Trends of the U.S. Western Organic vs. Conventional Spinach Purchases," Western Economics Forum, Western Agricultural Economics Association, vol. 14(1), pages 1-10.
    2. GwanSeon Kim & Tyler Mark, 2023. "What factors make consumers in the USA buy hemp products? Evidence from Nielsen consumer panel data," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 11(1), pages 1-19, December.
    3. Fang, Yingkai & Asche, Frank & Gao, Zhifeng, 2020. "Can ecolabel certifications for restaurants influence consumer choices away from home?," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304268, Agricultural and Applied Economics Association.
    4. Costanigro, Marco & Kroll, Stephan & Thilmany, Dawn D., 2012. "Local, Organic, Conventional— Asymmetric Effects of Information and Taste on Label Preferences in an Experimental Auction," 2012 AAEA/EAAE Food Environment Symposium 123199, Agricultural and Applied Economics Association.
    5. Sandra, Notaro & Alessandro, Paletto, 2021. "Consumers’ preferences, attitudes and willingness to pay for bio-textile in wood fibers," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    6. N’cho, Simon Akahoua & Mourits, Monique & Rodenburg, Jonne & Demont, Matty & Oude Lansink, Alfons, 2014. "Determinants of parasitic weed infestation in rainfed lowland rice in Benin," Agricultural Systems, Elsevier, vol. 130(C), pages 105-115.
    7. Carlson, Andrea & Jaenicke, Edward, 2016. "Changes in Retail Organic Price Premiums from 2004 to 2010," Economic Research Report 242448, United States Department of Agriculture, Economic Research Service.
    8. Erica Herpen & Erjen Nierop & Laurens Sloot, 2012. "The relationship between in-store marketing and observed sales for organic versus fair trade products," Marketing Letters, Springer, vol. 23(1), pages 293-308, March.
    9. Schroeck, Rebecca, 2011. "A Demand System Analysis of Organic and Conventional Fresh Milk in Germany Segmented by Consumer Groups," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115995, European Association of Agricultural Economists.
    10. Sara de Sio & Giulia Casu & Alessandra Zamagni & Paola Gremigni, 2024. "Product Characteristics and Emotions to Bridge the Intention-Behavior Gap in Green Food Purchasing," Sustainability, MDPI, vol. 16(17), pages 1-20, August.
    11. GwanSeon Kim & Jun Ho Seok & Tyler B. Mark, 2018. "New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market," Sustainability, MDPI, vol. 10(9), pages 1-17, September.
    12. KONISHI Yoko, 2017. "On the Role of Skill, Quality, and Environmental Factors on Customer Behavior of the Beauty Industry," Discussion papers 17035, Research Institute of Economy, Trade and Industry (RIETI).
    13. Erik Nelson & John Fitzgerald & Nathan Tefft, 2019. "The distributional impact of a green payment policy for organic fruit," PLOS ONE, Public Library of Science, vol. 14(2), pages 1-25, February.
    14. Chen, Bo & Saghaian, Sayed, 2017. "Does Consumers’ Preference for Organic Foods Affect Their Store Format Choices?," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252827, Southern Agricultural Economics Association.
    15. Campbell, Benjamin L. & Khachatryan, Hayk & Behe, Bridget K. & Dennis, Jennifer & Hall, Charles, 2014. "U.S. and Canadian Consumer Perception of Local and Organic Terminology," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(2), pages 1-20, May.
    16. Schrock, Rebecca, 2010. "Determinants Of The Demand For Organic And Conventional Fresh Milk In Germany– An Econometric Analysis," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116387, European Association of Agricultural Economists.
    17. Fuchshofen, Nicolas & Hirsch, Darya & Brodtmann, Lilian Irene & Terlau, Wiltrud, 2018. "Production, Consumption and the Actor's Landscape in the Argentinean Organic Agricultural and Food Sector," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(5), December.
    18. McFadden, Jonathan R. & Huffman, Wallace E., 2017. "Willingness-to-pay for natural, organic, and conventional foods: The effects of information and meaningful labels," Food Policy, Elsevier, vol. 68(C), pages 214-232.
    19. Jasper Grashuis & Florentin Bercu & Andrei‐Mirel Florea & Riana Iren Radu, 2024. "The commercial growth of farmer cooperatives in Romania: A double‐hurdle model analysis," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 95(1), pages 113-127, March.
    20. Schroeter, Christiane & Cai, Xiaowei, 2011. "It’s All About Produce: Flexing the Muscles of Western U.S. Organic Spinach Consumption," Western Economics Forum, Western Agricultural Economics Association, vol. 10(2), pages 1-13.

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