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Management of perceived e-business risks in food-supply networks: e-trust as prerequisite for supply-chain system innovation

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  • Melanie Fritz

    (Department of Food and Resource Economics, Chair for Business Management, Organization and Information Management, University of Bonn, Germany)

  • Maurizio Canavari

    (Dipartimento di Economia ed Ingegneria Agrarie, Alma Mater Studiorum-Università di Bologna, Italy)

Abstract

Vertical coordination in food networks is characterized by dynamically changing supply and marketing relationships. E-business provides support and improvement options for vertical coordination processes in food networks. However, adoption of e-business in food networks is low as available e-business offers, as the communication of safeguards for trust and control as a basis for the transaction decision is not realized appropriately. This article analyzes decision preferences for trust generation as the basis for the design of e-business environments for food networks. The analytic hierarchy process is applied to prioritize preferences for different transaction scenarios in food networks. © 2008 Wiley Periodicals, Inc.

Suggested Citation

  • Melanie Fritz & Maurizio Canavari, 2008. "Management of perceived e-business risks in food-supply networks: e-trust as prerequisite for supply-chain system innovation," Agribusiness, John Wiley & Sons, Ltd., vol. 24(3), pages 355-368.
    • Handle: RePEc:wly:agribz:v:24:y:2008:i:3:p:355-368
    DOI: 10.1002/agr.20163
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    References listed on IDEAS

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    1. Zeng, Yiwu & Jia, Fu & Wan, Li & Guo, Hongdong, 2017. "E-commerce in agri-food sector: a systematic literature review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(4), February.
    2. Chen, Chao-Chien & Yueh, Hsiu-Ping & Liang, Chaoyun, 2016. "Employee Perceptions and Expectations of Online Marketing Service Quality: An Investigation of Farmers’ Associations in Taiwan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(1), pages 1-16, February.
    3. Juan García-Álvarez de Perea & Carolina Ramírez-García & Aida Del Cubo-Molina, 2019. "Internationalization Business Models and Patterns of SMEs and MNEs: A Qualitative Multi-Case Study in the Agrifood Sector," Sustainability, MDPI, vol. 11(10), pages 1-26, May.

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