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Exploring the Antecedents and Consequents of Student Experience in Higher Education Settings

Author

Listed:
  • Hermawan Asep

    (Trisakti University, Faculty of Economics and Business, Jakarta, Indonesia)

  • Yusran Husna Leila

    (Trisakti University, Faculty of Economics and Business, Jakarta, Indonesia)

  • Nugrahanti Asri

    (Trisakti University, Faculty of Economics and Business, Jakarta, Indonesia)

Abstract

Objective: The objective of this paper is to explore the antecedents and consequents of student experience in higher education settings. Several variables such as co-creation value, social environment, physical environment and relational benefits are predicted as antecedents and consequents of student experience.Methodology: The authors proposed the conceptual framework to identify antecedents and consequents of student experience in higher education.Findings: Theoretically there is a possibility to create and the use of co creation in the higher education context to enhance student experience. The other factors should also be considered, such as physical environment (ambient, design and IT), social environment (Employee displayed emotion, and customer climate), and relational benefits. The findings suggest the necessary changes in how higher education institutions should be marketed with more focus on creating, communicating, and delivering value to enhance student experience.Value Added: The author’s perspective on antecedents and consequents of student experience is a new interesting theme in higher education marketing. The paper proposed a testable propositions regarding the antecedents and consequences of student experience.

Suggested Citation

  • Hermawan Asep & Yusran Husna Leila & Nugrahanti Asri, 2018. "Exploring the Antecedents and Consequents of Student Experience in Higher Education Settings," Journal of Intercultural Management, Sciendo, vol. 10(1), pages 63-82, March.
    • Handle: RePEc:vrs:joinma:v:10:y:2018:i:1:p:63-82:n:3
    DOI: 10.2478/joim-2018-0003
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    References listed on IDEAS

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    More about this item

    Keywords

    Student co-creation value; student experience; physical environment; social environment; relational benefits;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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