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Integrated marketing as management of holistic consumer experience

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  • Tsai, Shu-pei

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  • Tsai, Shu-pei, 2005. "Integrated marketing as management of holistic consumer experience," Business Horizons, Elsevier, vol. 48(5), pages 431-441.
    • Handle: RePEc:eee:bushor:v:48:y:2005:i:5:p:431-441
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    References listed on IDEAS

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    1. Joy, Annamma & Sherry, John F, Jr, 2003. "Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 259-282, September.
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    1. Ioana-Octavia BRÃTULESCU & Simona VASILACHE, 2014. "A Cluster Analysis of Senses Effects on Consumer Behavior. Lessons for Businesses," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(3), pages 343-359, July.
    2. Khan, Imran, 2022. "Do brands’ social media marketing activities matter? A moderation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    3. Ana-Maria Urdea & Cristinel Petrișor Constantin, 2021. "Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges," JRFM, MDPI, vol. 14(10), pages 1-15, October.
    4. Edwards, Chase J. & Bendickson, Joshua S. & Baker, Brent L. & Solomon, Shelby J., 2020. "Entrepreneurship within the history of marketing," Journal of Business Research, Elsevier, vol. 108(C), pages 259-267.
    5. Hermawan Asep & Yusran Husna Leila & Nugrahanti Asri, 2018. "Exploring the Antecedents and Consequents of Student Experience in Higher Education Settings," Journal of Intercultural Management, Sciendo, vol. 10(1), pages 63-82, March.
    6. Giana M. Eckhardt & Susan Dobscha, 2019. "The Consumer Experience of Responsibilization: The Case of Panera Cares," Journal of Business Ethics, Springer, vol. 159(3), pages 651-663, October.
    7. Nuri WULANDARI, 2016. "Brand Experience in Banking Industry: Direct and Indirect Relationship to Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 1-9.
    8. Mónica Gómez-Suárez & María Jesús Yagüe, 2021. "Making Sense from Experience: How a Sustainable Multi-Sensory Event Spurs Word-of-Mouth Recommendation of a Destination Brand," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
    9. Klaus-Peter Wiedmann & Franziska Labenz & Janina Haase & Nadine Hennigs, 2018. "The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 101-118, March.

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