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Factors influencing student satisfaction in universities in the Gulf region: does gender of students matter?

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  • Sanjai K. Parahoo
  • Heather L. Harvey
  • Rana M. Tamim

Abstract

While various research studies have focused on antecedents and consequences of student satisfaction, few studies have done so in the Gulf region. The objective of the present study was therefore to design and empirically examine a model of student satisfaction in a private university in the Gulf region that operates in a high-technology-enabled environment. Based on a literature review and conducted focus groups, draft measures for the study constructs were developed. Data were collected from 217 students and an exploratory factor analysis identified 6 factors that potentially influenced satisfaction. After scale development, multiple regression analysis was used to test the research questions. It was found that the two genders displayed a difference in the factors influencing their satisfaction. For female students, only reputation (beta = .499, p > .01) was significant, while for male students, both reputation (beta = .763, p > .01) and perceived faculty academic competence (beta = .301, p > .01) were significant. Various theoretical and managerial implications are discussed.

Suggested Citation

  • Sanjai K. Parahoo & Heather L. Harvey & Rana M. Tamim, 2013. "Factors influencing student satisfaction in universities in the Gulf region: does gender of students matter?," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 23(2), pages 135-154, July.
    • Handle: RePEc:taf:jmkthe:v:23:y:2013:i:2:p:135-154
    DOI: 10.1080/08841241.2013.860940
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    Cited by:

    1. Sanjai K Parahoo & Mohammad Issack Santally & Yousra Rajabalee & Heather Lea Harvey, 2016. "Designing a predictive model of student satisfaction in online learning," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 26(1), pages 1-19, January.
    2. Lien Thi Kim Nguyen & Tom M. Y. Lin & Hoang Phuong Lam, 2021. "The Role of Co-Creating Value and Its Outcomes in Higher Education Marketing," Sustainability, MDPI, vol. 13(12), pages 1-14, June.
    3. Hermawan Asep & Yusran Husna Leila & Nugrahanti Asri, 2018. "Exploring the Antecedents and Consequents of Student Experience in Higher Education Settings," Journal of Intercultural Management, Sciendo, vol. 10(1), pages 63-82, March.
    4. Dziewanowska Katarzyna & Kacprzak Agnieszka, 2023. "The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 61-80, June.
    5. Elizabeth Chinomona, 2021. "The effects of loyalty, Satisfaction, and motivation on student's performance: A study of higher education in South Africa," GATR Journals gjbssr583, Global Academy of Training and Research (GATR) Enterprise.

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