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Consumer profile of Portuguese local food restaurants

Author

Listed:
  • Siopa Cátia

    (Polytechnic Institute of Leiria / School of Tourism and Maritime Technology, GITUR member, Peniche, Portugal, Tel.: (+351) 262 783 607)

  • Lopes Sofia

    (Polytechnic Institute of Leiria / School of Tourism and Maritime Technology, Peniche, Portugal)

  • Ferreira Cátia

    (Polytechnic Institute of Leiria / School of Tourism and Maritime Technology, Peniche, Portugal)

  • López Pedro

    (Extremadura University /Business Management and Sociology Department, Badajoz, Spain)

Abstract

This study focusing on local food restaurants aims to evaluate the variables that influence consumers’ restaurant selection, and the most important variables that need to be addressed by those establishment managers. With this assessment it will be possible to structure different strategies which enterprises can resort to in order to obtain management advantages.A management model based on selection variables and how restaurants can influence the choice process is proposed in this article. Therefore, it is possible to maximise profit and the number of customers, to increase service quality, to create new services and dishes, to define strategic promotion plans, and to produce effective corrective measures.

Suggested Citation

  • Siopa Cátia & Lopes Sofia & Ferreira Cátia & López Pedro, 2016. "Consumer profile of Portuguese local food restaurants," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 7(2), pages 112-116, July.
    • Handle: RePEc:vrs:ejothr:v:7:y:2016:i:2:p:112-116:n:5
    DOI: 10.1515/ejthr-2016-0013
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    References listed on IDEAS

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    1. Wadolowska, Lidia & Babicz-Zielinska, Ewa & Czarnocinska, Jolanta, 2008. "Food choice models and their relation with food preferences and eating frequency in the Polish population: POFPRES study," Food Policy, Elsevier, vol. 33(2), pages 122-134, April.
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