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The Process of Managing a Destination in Lower and Upper Austria

Author

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  • Bobková Markéta

    (Department of Regional Economics and Administration, Faculty of Economics and Administration, Masaryk University, Brno, Czech Republic)

Abstract

The focus of the submitted article is to introduce the findings of author’s research in the area of destination management process conducted in the developed (Alpine) tourist destinations in the year of 2014. The theoretical part based on a literature review summarizes current knowledge dealing with the destination management process in terms of approaches and research findings. Problems influencing either positively or negatively this process, e.g. financing, legislation or cooperation among stakeholders are also defined. The practical application part includes an analysis of model destinations in Lower Austria and Upper Austria and presents the results of qualitative research conducted in these destinations. The collected information can be used to design methods leading to the improvement of the destination management process in tourist less developed destinations.

Suggested Citation

  • Bobková Markéta, 2015. "The Process of Managing a Destination in Lower and Upper Austria," Czech Journal of Tourism, Sciendo, vol. 4(1), pages 5-25, December.
    • Handle: RePEc:vrs:cjotou:v:4:y:2015:i:1:p:5-25:n:1
    DOI: 10.1515/cjot-2015-0001
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    References listed on IDEAS

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    1. Bornhorst, Tom & Brent Ritchie, J.R. & Sheehan, Lorn, 2010. "Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders' perspectives," Tourism Management, Elsevier, vol. 31(5), pages 572-589.
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