Exploring the Research Landscape of Marketing Communication in Tourism: A Bibliometric Analysis
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DOI: 10.31219/osf.io/ygq4t
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- Bornhorst, Tom & Brent Ritchie, J.R. & Sheehan, Lorn, 2010. "Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders' perspectives," Tourism Management, Elsevier, vol. 31(5), pages 572-589.
- Gary Akehurst, 2009. "User generated content: the use of blogs for tourism organisations and tourism consumers," Service Business, Springer;Pan-Pacific Business Association, vol. 3(1), pages 51-61, March.
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This paper has been announced in the following NEP Reports:- NEP-TUR-2023-12-18 (Tourism Economics)
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