IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/ygq4t.html
   My bibliography  Save this paper

Exploring the Research Landscape of Marketing Communication in Tourism: A Bibliometric Analysis

Author

Listed:
  • Simabur, Lisda Ariani
  • Sangadji, Suwandi S.

    (Universitas Nuku)

  • Rahman, Abd.
  • Koja, Nur Akbar A

Abstract

The purpose of this investigation is to map the current state of marketing communications studies in the tourism industry. In this article we used a bibliometric analysis technique. Scopus data indicated that there were 195 documents concerned with marketing communications in the tourism industry. Furthermore, data analysis was carried out using VOSviewer and Excel. This analysis involves identifying relevant keywords, co-occurrence analysis, citation analysis, and network visualization. Our findings provide an overview of research trends, prominent authors, influential journals, and key themes in the tourism marketing communications domain. The results highlight the growth in research output in this area and reveal emerging topics and research gaps. Moreover, this research uncovers collaborative networks and knowledge flows among researchers and institutions. This bibliometric analysis helped shed light on the dynamic nature of the tourism industry's marketing communications research landscape. This study serves as a valuable resource for researchers, practitioners and policy makers interested in advancing marketing communications strategies for tourism development. The practical implication of the findings is that by understanding research trends related to tourism marketing communication, tourism practitioners can adopt more effective marketing communication strategies to promote tourist destinations, increase interaction with customers, and gain a competitive advantage.

Suggested Citation

  • Simabur, Lisda Ariani & Sangadji, Suwandi S. & Rahman, Abd. & Koja, Nur Akbar A, 2023. "Exploring the Research Landscape of Marketing Communication in Tourism: A Bibliometric Analysis," OSF Preprints ygq4t, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:ygq4t
    DOI: 10.31219/osf.io/ygq4t
    as

    Download full text from publisher

    File URL: https://osf.io/download/653da25113d27b162194cca8/
    Download Restriction: no

    File URL: https://libkey.io/10.31219/osf.io/ygq4t?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Bornhorst, Tom & Brent Ritchie, J.R. & Sheehan, Lorn, 2010. "Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders' perspectives," Tourism Management, Elsevier, vol. 31(5), pages 572-589.
    2. Gary Akehurst, 2009. "User generated content: the use of blogs for tourism organisations and tourism consumers," Service Business, Springer;Pan-Pacific Business Association, vol. 3(1), pages 51-61, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wee-Kheng Tan, 2018. "From fantasy to reality: a study of pre-trip planning from the perspective of destination image attributes and temporal psychological distance," Service Business, Springer;Pan-Pacific Business Association, vol. 12(1), pages 65-84, March.
    2. Lisda Ariani Simabur & Suwandi S. Sangadji & Abd. Rahman & Nur Akbar A Koja, 2023. "Exploring the Research Landscape of Marketing Communication in Tourism: A Bibliometric Analysis," Studies in Media and Communication, Redfame publishing, vol. 11(7), pages 283-296, December.
    3. Kim, Kun & Park, Oun-joung & Yun, Seunghyun & Yun, Haejung, 2017. "What makes tourists feel negatively about tourism destinations? Application of hybrid text mining methodology to smart destination management," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 362-369.
    4. Jiacong Wu & Yu Wang & Ru Zhang & Jing Cai, 2018. "An Approach to Discovering Product/Service Improvement Priorities: Using Dynamic Importance-Performance Analysis," Sustainability, MDPI, vol. 10(10), pages 1-26, October.
    5. Mariani, Marcello M. & Giorgio, Luisa, 2017. "The “Pink Night” festival revisited: Meta-events and the role of destination partnerships in staging event tourism," Annals of Tourism Research, Elsevier, vol. 62(C), pages 89-109.
    6. Komppula, Raija, 2014. "The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination – A case study," Tourism Management, Elsevier, vol. 40(C), pages 361-371.
    7. Phillips, Paul & Moutinho, Luiz, 2014. "Critical review of strategic planning research in hospitality and tourism," Annals of Tourism Research, Elsevier, vol. 48(C), pages 96-120.
    8. Adamantia Pateli & Naoum Mylonas & Aggeliki Spyrou, 2020. "Organizational Adoption of Social Media in the Hospitality Industry: An Integrated Approach Based on DIT and TOE Frameworks," Sustainability, MDPI, vol. 12(17), pages 1-20, September.
    9. Laura Lorente Bayona & Aurora Ruiz Rua, 2019. "The importance of online payment on Travel and Tourism incomes - A Cross-Country Panel Data Study," Academicus International Scientific Journal, Entrepreneurship Training Center Albania, issue 20, pages 199-222, January.
    10. Wang, Saerom & Kirillova, Ksenia & Lehto, Xinran, 2017. "Reconciling unsatisfying tourism experiences: Message type effectiveness and the role of counterfactual thinking," Tourism Management, Elsevier, vol. 60(C), pages 233-243.
    11. Massimiliano Castellani & Pierpaolo Pattitoni & Laura Vici, 2015. "Pricing Visitor Preferences for Temporary Art Exhibitions," Tourism Economics, , vol. 21(1), pages 83-103, February.
    12. Mariana Marques Lima & Emerson Wagner Mainardes & Ricardo Gouveia Rodrigues, 2020. "Tourist expectations and perception of service providers: a Brazilian perspective," Service Business, Springer;Pan-Pacific Business Association, vol. 14(1), pages 131-166, March.
    13. Adriana Girniceanu & Mirela Mazilu, 2021. "The Identity / Image Of The Brancusi Brand," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 218-228, February.
    14. Line, Nathaniel D. & Runyan, Rodney C., 2014. "Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets," Tourism Management, Elsevier, vol. 43(C), pages 91-102.
    15. Tseng, Chi & Wu, Bihu & Morrison, Alastair M. & Zhang, Jingru & Chen, Ying-chen, 2015. "Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer," Tourism Management, Elsevier, vol. 46(C), pages 347-358.
    16. Nicoleta Andreea Neacsu & Anca Madar & Adrian Micu, 2015. "Marketing Strategies In The Rural Tourism From Romania," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 566-579.
    17. Figueiredo, Tathiana & Castro, Rafael, 2019. "Passengers perceptions of airport branding strategies: The case of Tom Jobim International Airport – RIOgaleão, Brazil," Journal of Air Transport Management, Elsevier, vol. 74(C), pages 13-19.
    18. DongHee Kim & SooCheong Shawn Jang, 2019. "The psychological and motivational aspects of restaurant experience sharing behavior on social networking sites," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 25-49, March.
    19. Volgger, Michael & Pechlaner, Harald, 2014. "Requirements for destination management organizations in destination governance: Understanding DMO success," Tourism Management, Elsevier, vol. 41(C), pages 64-75.
    20. Cheng Chai & Yao Song & Zhenzhen Qin, 2021. "A Thousand Words Express a Common Idea? Understanding International Tourists’ Reviews of Mt. Huangshan, China, through a Deep Learning Approach," Land, MDPI, vol. 10(6), pages 1-15, May.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:ygq4t. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.