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The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination – A case study

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  • Komppula, Raija

Abstract

The aim of this case study is to increase our understanding of the role of entrepreneurs in enhancing the competitiveness of a rural tourism destination. A literature review of the research on destination competitiveness with a focus on the roles of different stakeholders is first presented, followed by a narrative about rural tourism development, the competitiveness of rural destinations and the role of entrepreneurs in establishing successful destinations. The data consists of six case studies and nine semi-structured interviews among tourism entrepreneurs and managers at a rural tourism destination in Finland. The findings challenge the prevailing DMO dominated approach to destination competitiveness development, and call for the acknowledgment of collaboration between small tourism enterprises in the enhancement of rural destinations. Municipalities have a crucial role as facilitators of the entrepreneurial environment, but without innovative, committed, and risk-taking entrepreneurs no destination will flourish.

Suggested Citation

  • Komppula, Raija, 2014. "The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination – A case study," Tourism Management, Elsevier, vol. 40(C), pages 361-371.
    • Handle: RePEc:eee:touman:v:40:y:2014:i:c:p:361-371
    DOI: 10.1016/j.tourman.2013.07.007
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    1. Hennie Boeije, 2002. "A Purposeful Approach to the Constant Comparative Method in the Analysis of Qualitative Interviews," Quality & Quantity: International Journal of Methodology, Springer, vol. 36(4), pages 391-409, November.
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    3. Bornhorst, Tom & Brent Ritchie, J.R. & Sheehan, Lorn, 2010. "Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders' perspectives," Tourism Management, Elsevier, vol. 31(5), pages 572-589.
    4. Thomas, Rhodri & Shaw, Gareth & Page, Stephen J., 2011. "Understanding small firms in tourism: A perspective on research trends and challenges," Tourism Management, Elsevier, vol. 32(5), pages 963-976.
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