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Shifts In Tourists’ Attitudes Towards The Destination Offering

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  • Daniela Soldiæ Frleta

    (University or Rijeka, Faculty of Tourism and Hospitality Management)

Abstract

Purpose – This paper presents tourist attitudes regarding the tourism offer of Rijeka and the Opatija Riviera. The main purpose of this study is to find out whether there are any differences in attitudes towards the destination tourism offering between tourists visiting these destinations in 2014 and those visiting in 2016. Methodology – Two tourist on-site-surveys were carried out, one during the summer months of 2014 and the other during the summer of 2016. The analysis was carried out on a sample of 1198 respondents. Data analysis included: descriptive statistics, independent t-tests, paired sample t-test and Importance–Performance Analysis (IPA). Findings – The results of the independent t-tests confirmed that there are statistically significant differences in overall satisfaction, as well as in in seventeen offering elements (out of twenty-two), between tourists visiting these destinations during summer 2014 and those visiting in 2016, indicating that tourists who visited these towns in 2016 were more satisfied that those who visited in 2014. However, the IPA results suggest that the offering should be additionally improved in order to exceed tourists’ expectations. Contribution – These results confirm that the efforts and overall improvements made by destination management and all stakeholders have contributed to higher tourist satisfaction. The findings can serve as a quality information base for destination management in making future decisions on the allocation of scarce resources to improve those offering attributes that the tourists nevertheless found to be less satisfactory.

Suggested Citation

  • Daniela Soldiæ Frleta, 2018. "Shifts In Tourists’ Attitudes Towards The Destination Offering," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 24(2), pages 257-270, December.
    • Handle: RePEc:tho:journl:v:24:y:2018:n:2:p:257-270
    DOI: https://doi.org/10.20867/thm.24.2.2
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    References listed on IDEAS

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    1. Abalo, Javier & Varela, Jesus & Manzano, Vicente, 2007. "Importance values for Importance-Performance Analysis: A formula for spreading out values derived from preference rankings," Journal of Business Research, Elsevier, vol. 60(2), pages 115-121, February.
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    Cited by:

    1. Tamás Iványi & Szilvia Bíró-Szigeti, 2020. "Understanding Internal Connections of Music Festivals’ Experience Dimensions," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 26(2), pages 437-454, December.
    2. Valentina Marchi & Antonio Raschi & Francesca Martelli, 2020. "Evaluating Perception of Sustainability Initiatives Invested in the Coastal Area of Versilia, Italy," Sustainability, MDPI, vol. 13(1), pages 1-12, December.
    3. Lorena Bašan & Jelena Kapeš & Ana Kamenečki, 2021. "Tourist Satisfaction as a Driver of Destination Marketing Improvements: The Case of the Opatija Riviera," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(1), pages 93-112.

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    More about this item

    Keywords

    Tourists; attitudes; satisfaction; destination offering; IPA;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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