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Understanding Internal Connections of Music Festivals’ Experience Dimensions

Author

Listed:
  • Tamás Iványi

    (Budapest University of Technology and Economics, Faculty of Economic and Social Sciences, Department of Management and Business Economics, Budapest, Hungary)

  • Szilvia Bíró-Szigeti

    (Budapest University of Technology and Economics, Faculty of Economic and Social Sciences, Department of Management and Business Economics, Budapest, Hungary)

Abstract

Purpose – For Generation Z (born after 1995) tourism during the summer usually means visiting festivals (especially music festivals) or seeking for extraordinary experiences. For them, the classical tourist attractions are not satisfying and interesting anymore. The aim of the paper is to examine experience factors based on models from the literature review and understand the internal connections among the experience dimensions in the case of music festivals in Hungary. Design / Methodology / Approach – For testing the suggested model based on the literature review and previous researches, a quantitative primary research was conducted. A structured questionnaire was used focusing on five factors of experience economy in case of Hungarian music festivals. The data was collected by an online survey via LimeSurvey, and PLS-SEM path analysis was used to interpret the acquired data. Findings – As a result of the quantitative research significant connection appear among the five experience factors in the field of festivals like other previous researches suggested in other fields. Education, entertainment and escapism experience can be built on aesthetics and economic value – the fifth experience factor – can be built on these four factors. Originality of the research – Knowing how experience factors are based on each other and how they can influence each other is an important factor for festival managers to create an optimal and balanced mix of experience for visitors. By achieving this memorable experience and long lasting memories of the event can be reached.

Suggested Citation

  • Tamás Iványi & Szilvia Bíró-Szigeti, 2020. "Understanding Internal Connections of Music Festivals’ Experience Dimensions," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 26(2), pages 437-454, December.
    • Handle: RePEc:tho:journl:v:26:y:2020:n:2:p:437-454
    DOI: https://doi.org/10.20867/thm.26.2.9
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    References listed on IDEAS

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    1. Daniela Soldiæ Frleta, 2018. "Shifts In Tourists’ Attitudes Towards The Destination Offering," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 24(2), pages 257-270, December.
    2. Shuchita Bakshi & Nikita Dogra & Anil Gupta, 2019. "What motivates posting online travel reviews? Integrating gratifications with technological acceptance factors," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 25(2), pages 335-354, December.
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    More about this item

    Keywords

    experience economy; festival tourism; generation Z; 5E model;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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