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Importance values for Importance-Performance Analysis: A formula for spreading out values derived from preference rankings

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  • Abalo, Javier
  • Varela, Jesus
  • Manzano, Vicente

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  • Abalo, Javier & Varela, Jesus & Manzano, Vicente, 2007. "Importance values for Importance-Performance Analysis: A formula for spreading out values derived from preference rankings," Journal of Business Research, Elsevier, vol. 60(2), pages 115-121, February.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:2:p:115-121
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    References listed on IDEAS

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    1. Kurt Matzler & Elmar Sauerwein & Kenneth Heischmidt, 2003. "Importance-performance analysis revisited: the role of the factor structure of customer satisfaction," The Service Industries Journal, Taylor & Francis Journals, vol. 23(2), pages 112-129, March.
    2. C. West Churchman & Russell L. Ackoff, 1954. "An Approximate Measure of Value," Operations Research, INFORMS, vol. 2(2), pages 172-187, May.
    3. Jaccard, James & Brinberg, David & Ackerman, Lee J, 1986. "Assessing Attribute Importance: A Comparison of Six Methods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 463-468, March.
    4. Oliver, Richard L, 1993. "Cognitive, Affective, and Attribute BAses of the Satisfaction Response," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 418-430, December.
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