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Evaluating Perception of Sustainability Initiatives Invested in the Coastal Area of Versilia, Italy

Author

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  • Valentina Marchi

    (Institute of BioEconomy–National Research Council (IBE-CNR), 50019 Sesto Fiorentino (FI), Italy)

  • Antonio Raschi

    (Institute of BioEconomy–National Research Council (IBE-CNR), 50019 Sesto Fiorentino (FI), Italy)

  • Francesca Martelli

    (Institute of BioEconomy–National Research Council (IBE-CNR), 50019 Sesto Fiorentino (FI), Italy)

Abstract

Nowadays, following the increased interest and need for the issue of sustainability, tourist destinations are called upon to promote sustainable tourism development through the implementation of investments and initiatives. Despite the investments by the destinations, how are these perceived by tourists and residents? Based on this, this paper aims to assess the perception of sustainable investments in a coastal area located in Tuscany, through the administration of a questionnaire among 750 people, including both tourists and house owners. The study adopted statistical logit and probit models to detect the perception of sustainable initiatives in relation to beach satisfaction. Moreover, this research developed a model for understanding if there are substantial differences in perception between Italian and foreign beach users and at the same time between residents/house owners and tourists. The findings reveal that those who perceive investments in sustainability are more than satisfied with beach and facilities. The model shows that foreigners and residents/house owners perceive sustainable investments implemented in the destination more than tourists and Italian respondents. This research can provide support to local operators and policymakers in defining the destination image in relation to sustainability.

Suggested Citation

  • Valentina Marchi & Antonio Raschi & Francesca Martelli, 2020. "Evaluating Perception of Sustainability Initiatives Invested in the Coastal Area of Versilia, Italy," Sustainability, MDPI, vol. 13(1), pages 1-12, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2020:i:1:p:332-:d:473385
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    References listed on IDEAS

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    1. Daniela Soldiæ Frleta, 2018. "Shifts In Tourists’ Attitudes Towards The Destination Offering," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 24(2), pages 257-270, December.
    2. Kristina Bršèiæ & Tina Šugar, 2020. "Users’ perceptions and satisfaction as indicators for sustainable beach management," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 26(1), pages 33-48, June.
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    Cited by:

    1. Yanan Li & Honggen Xiao & Naipeng Bu & Jianji Luo & Hui Xia & Liyuan Kong & Haoyue Yu, 2021. "Configuration-Based Promotion: A New Approach to Destination Image Sustainability," Sustainability, MDPI, vol. 13(21), pages 1-14, November.

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