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Reconstruction of Spiritual Marketing, Culture of Innovation, Quality of Work Life, and Retainers for Tourism Industry SMEs in East Java

Author

Listed:
  • Adya Hermawati

    (Postgraduate Program, Universitas Widyagama, Malang 65142, Indonesia)

  • Choirul Anam

    (Management Departement, Faculty of Economic and Business, Universitas Widyagama, Malang 65142, Indonesia)

  • Suwarta Suwarta

    (Agribusiness Departement, Faculty of Agriculture, Universitas Widyagama, Malang 65142, Indonesia)

  • Endah Puspitosarie

    (Accounting Departement, Faculty of Economic and Business, Universitas Widyagama Malang, Malang 65142, Indonesia)

Abstract

The purpose of this study is to reconstruct and develop a more comprehensive competitive advantage concept model by combining the variables of spiritual marketing, innovation culture, quality of work life, and rewards for the tourism industry’s Small and Medium-Sized Enterprises (SMEs) in East Java. This research uses a positive (quantitative) approach. A quantitative approach involves a survey method applied to a sample taken from the population. Data analysis was performed using the statistic method known as IPA (importance performance analysis). The analysis unit encompasses the employees of tourism industry SMEs in East Java Province. Among all the variables in this study, the biggest analysis gap is innovative culture. Tourism industry SMEs in East Java Province should prioritize innovative culture to help improve the performance of SMEs. The smallest analysis gap in this study is spiritual marketing. Tourism industry SMEs must at least maintain their performance. The scientific contribution of this study is its research object, which is tourism industry SMEs in East Java Province. Another scientific contribution is that this study attempts to reconstruct or develop a more comprehensive model of competitive advantage by including spiritual marketing and quality of work life as explanatory variables.

Suggested Citation

  • Adya Hermawati & Choirul Anam & Suwarta Suwarta & Endah Puspitosarie, 2022. "Reconstruction of Spiritual Marketing, Culture of Innovation, Quality of Work Life, and Retainers for Tourism Industry SMEs in East Java," Administrative Sciences, MDPI, vol. 12(4), pages 1-17, October.
    • Handle: RePEc:gam:jadmsc:v:12:y:2022:i:4:p:152-:d:959358
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    References listed on IDEAS

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    1. Abalo, Javier & Varela, Jesus & Manzano, Vicente, 2007. "Importance values for Importance-Performance Analysis: A formula for spreading out values derived from preference rankings," Journal of Business Research, Elsevier, vol. 60(2), pages 115-121, February.
    2. Martin, Silvia L. & Javalgi, Rajshekhar (Raj) G. & Ciravegna, Luciano, 2020. "Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence," Journal of Business Research, Elsevier, vol. 107(C), pages 25-37.
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    Cited by:

    1. Suhan, Aurelia & Aprillia, Ariesya, 2023. "The Impact of Spiritual Marketing on Consumer Loyalty," OSF Preprints w6gpr, Center for Open Science.

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