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Global Strategies in the Automobile Industry

Author

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  • Marie-Claude Belis-Bergouignan
  • Gerard Bordenave
  • Yannick Lung

Abstract

BELIS-BERGOUIGNAN M.-C., BORDENAVE G. and LUNG Y. (2000) Global strategies in the automobile industry, Reg. Studies 34, 41-53. This paper views the multinational firm as a learning hierarchy , and presents a model capable of analysing the spatial organization of multinational firms. This model is based on two criteria: the principle of hierarchy; and the degree of hierarchical control. Four types of multinational companies are defined (world-wide, multidomestic, multiregional and transregional) and the process of internationalization is understood through the way in which firms develop their organizational capabilities. The model is applied to a study of the strategies which have been followed by American, Japanese and European carmakers. BELIS-BERGOUIGNAN M. C., BORDENAVE G. et LUNG Y. (2000) Les strategies globales de l'industrie automobile, Reg. Studies 34, 41-53. Combinant l'approche de la firme multinationale comme une “hierarchie” et l'analyse evolutionniste de la firme a travers les processus d'apprentissage collectif, l'article propose un modele analytique relatif a l'organisation spatiale des firmes multinationales sur la base de deux criteres (principe hierarchique et degre de controle hierarchique). Quatre configurations sont definies: firme mondiale, multidomestique, multiregionale et transregionale. Le processus de multinationalisation est alors apprehende a travers le developpement des capacites organisationnelles de la firme et son evolution face aux modifications de son environnement concurrentiel. Cette grille est utilisee pour etudier l'internationalisation de l'industrie automobile depuis les premieres expansions americaines de Ford et GM dans les annees vingt jusqu'aux tentatives recentes des Europeens, en passant par les strategies globales des Japonais. BELIS-BERGOUIGNAN M.-C., BORDENAVE G. und LUNG Y. (2000) Globale Strategien in der Automobilindustrie, Reg. Studies 34, 41-53. Der vorliegende Aufsatz betrachtet multinationale Firmen als eine Lernhierarchie, und stellt ein Modell vor, das im Stande ist, die raumliche Organisation multinationaler Firmen zu analysieren. Dieses Modell stutzt sich auf zwei Kriterien—das Prinzip der Hierarchie und das Ausmass hierarchischer Kontrolle. Es werden zwei multinationale Firmentypen definiert (weltweite, multibinnenlandische, multiregionale und Regionen uberschreitende), und der Prozess der Internationalisierung durch die Art und Weise erklart, in der Firmen ihre organisatorischen Fahigkeiten entfalten. Das Modell wird auf eine Untersuchung der Strategien angewandt, die amerikanische, japanische und europaische Automobilproduzenten befolgt haben.

Suggested Citation

  • Marie-Claude Belis-Bergouignan & Gerard Bordenave & Yannick Lung, 2000. "Global Strategies in the Automobile Industry," Regional Studies, Taylor & Francis Journals, vol. 34(1), pages 41-53.
    • Handle: RePEc:taf:regstd:v:34:y:2000:i:1:p:41-53
    DOI: 10.1080/00343400050005871
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    3. Frigant, Vincent & Zumpe, Martin, 2014. "The persistent heterogeneity of trade patterns: A comparison of four European Automotive Global Production Networks," MPRA Paper 60199, University Library of Munich, Germany.
    4. W. M. Benjamin Martz & Alessandro Biscaccianti & Thomas C. Neil & Robert J. Williams, 2005. "A Multi Culture Perception Of The Entrepreneurial Lifestyle," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 13(04), pages 359-381.
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    8. Hall, Peter V., 2002. "The Institution of Infrastructure and the Development of Port-Regions," University of California Transportation Center, Working Papers qt4h57f9db, University of California Transportation Center.
    9. Lampón, Jesús F. & Lago-Peñas, Santiago, 2013. "Factors behind international relocation and changes in production geography in the European automobile components industry," MPRA Paper 45659, University Library of Munich, Germany.
    10. Lampón, Jesús F. & Lago-Peñas, Santiago, 2013. "Factors behind international relocation and changes in production geography in the European automobile components industry," MPRA Paper 45659, University Library of Munich, Germany.
    11. Vincent FRIGANT & Martin ZUMPE, 2014. "Are automotive Global Production Networks becoming more global? Comparison of regional and global integration processes based on auto parts trade data," Cahiers du GREThA (2007-2019) 2014-09, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
    12. Huang, Wei & Swaminathan, Jayashankar M., 2009. "Introduction of a second channel: Implications for pricing and profits," European Journal of Operational Research, Elsevier, vol. 194(1), pages 258-279, April.
    13. Schmid, Stefan & Grosche, Philipp & Mayrhofer, Ulrike, 2016. "Configuration and coordination of international marketing activities," International Business Review, Elsevier, vol. 25(2), pages 535-547.
    14. Williams, Christopher & Vrabie, Alina, 2018. "Host country R&D determinants of MNE entry strategy: A study of ownership in the automobile industry," Research Policy, Elsevier, vol. 47(2), pages 474-486.
    15. Marie-Claude Bélis-Bergouignan & Vincent Frigant & Damien Talbot, 2003. "L'inscription spatiale des modèles industriels," Post-Print hal-00153207, HAL.
    16. Yannick LUNG (E3i-IFREDE-GRES & GERPISA), 2006. "Mercosur in carmakers’ internationalisation trajectories (In French)," Cahiers du GRES (2002-2009) 2006-03, Groupement de Recherches Economiques et Sociales.
    17. Maris CORIS & Vincent FRIGANT & Jean-Bernard LAYAN & Damien TALBOT, 2009. "Spatial dynamics of firms (In French)," Cahiers du GREThA (2007-2019) 2009-20, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
    18. Peter V Hall, 2004. "Persistent Variation: Flexibility, Organization, and Strategy in the Logistics of Importing Automobiles to the United States, 1980–99," Environment and Planning A, , vol. 36(3), pages 529-546, March.
    19. Hall, Peter Voss, 2002. "The Institution of Infrastructure and the Development of Port-Regions," University of California Transportation Center, Working Papers qt23d3c7kx, University of California Transportation Center.
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