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The Guggenheim Museum Bilbao: Between Regional Embeddedness and Global Networking

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  • Beatriz Plaza
  • Silke N. Haarich

Abstract

This paper aims to show the levels of local and regional embeddedness of the Guggenheim Museum Bilbao (GMB) as well as its effects on the position of Bilbao within global networks. Although it is often said that the GMB as an international art franchise did not fit well with the local traditions, values and culture of Bilbao and the Basque Country, this paper attempts to show that the GMB is quite embedded into the local and regional context of institutions, private agents and policies. This effect increases with the growing recognition of the potential effects of the GMB on the creative and service industry in the Bilbao region. On the other hand, there is also an increasing tendency for Bilbao and the GMB to be included in global networks, as can be demonstrated by the branding effect of the GMB on the attraction of tourists or the increasing importance of the term "Bilbao" in semantic networks. The authors conclude with some recommendations on strengthening both the regional embeddedness and the global networking potential of museums in order to generate positive effects on urban regeneration and regional development .

Suggested Citation

  • Beatriz Plaza & Silke N. Haarich, 2015. "The Guggenheim Museum Bilbao: Between Regional Embeddedness and Global Networking," European Planning Studies, Taylor & Francis Journals, vol. 23(8), pages 1456-1475, August.
    • Handle: RePEc:taf:eurpls:v:23:y:2015:i:8:p:1456-1475
    DOI: 10.1080/09654313.2013.817543
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    References listed on IDEAS

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    8. Beatriz Plaza & Manuel Tironi & Silke N. Haarich, 2009. "Bilbao's Art Scene and the “Guggenheim effect” Revisited," European Planning Studies, Taylor & Francis Journals, vol. 17(11), pages 1711-1729, November.
    9. Ron Boschma, 2005. "Proximity and Innovation: A Critical Assessment," Regional Studies, Taylor & Francis Journals, vol. 39(1), pages 61-74.
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    Cited by:

    1. Franklin, Adrian, 2016. "Journeys to the Guggenheim Museum Bilbao: Towards a revised Bilbao Effect," Annals of Tourism Research, Elsevier, vol. 59(C), pages 79-92.
    2. Izabela Luiza POP & Anca BORZA, 2014. "Increasing the Sustainability of Museums through International Strategy," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(2), pages 248-264, December.
    3. Beatriz Plaza & Catalina Gálvez-Galvez & Ana González-Flores & Jokin Jaca, 2016. "Repositioning through Culture: Testing Change in Connectivity Patterns," Sustainability, MDPI, vol. 9(1), pages 1-15, December.
    4. Beatriz Plaza & Pilar Gonzalez-Casimiro & Paz Moral-Zuazo & Courtney Waldron, 2013. "Culture-led City Brands as Economic Engines: Theory and Empirics," ACEI Working Paper Series AWP-05-2013, Association for Cultural Economics International, revised Oct 2013.
    5. Ibon Aranburu & Beatriz Plaza & Marisol Esteban, 2016. "Sustainable Cultural Tourism in Urban Destinations: Does Space Matter?," Sustainability, MDPI, vol. 8(8), pages 1-14, July.
    6. Pop, Izabela Luiza & Borza, Anca, 2015. "Sustainable Museums for Sustainable Development," MPRA Paper 68360, University Library of Munich, Germany.
    7. Izabela Luiza Pop & Anca Borza, 2016. "Factors Influencing Museum Sustainability and Indicators for Museum Sustainability Measurement," Sustainability, MDPI, vol. 8(1), pages 1-22, January.
    8. Guy Baudelle, 2015. "The New Louvre in Lens: A Regionally Embedded National Project," European Planning Studies, Taylor & Francis Journals, vol. 23(8), pages 1476-1493, August.
    9. Hanna Nyborg Storm, 2022. "From Bilbao to Bodø: how cultural flagships are transforming local cultural life," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 46(4), pages 723-746, December.
    10. Izabela Luiza Pop & Diana Sabina Ighian & Rita Monica Toader & Rada Florina Hahn, 2024. "Predictors of Adopting a Sustainability Policy in Museums," Sustainability, MDPI, vol. 16(10), pages 1-20, May.

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