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Empirical Study on the Rice Flour Business in Japan: Introducing Structural Equation Modeling (SEM) and Cognitive Mapping

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Listed:
  • Kiminami, Lily
  • Furuzawa, Shinichi
  • Kiminami, Akira

Abstract

The purpose of this study is to clarify the relationships among the business philosophy, business strategy and business outcome of rice flour-related corporations in Japan. Specifically, structural equation modeling (SEM) and cognitive map analysis are introduced to the results of a questionnaire survey. The following results are obtained from the empirical analysis. First, the management philosophy (Effective Altruism, and membership in the Rice Flour Association) of rice flour-related corporations influences their business strategies (potential head market, tail market, organizational learning and proposals from stakeholders) which induce innovation and determine business performance (current performance and future prospects for shared value creation). Secondly, the business performance reflects their expectations for the rice flour market, and influences the direction of market development. Therefore, a policy innovation that strengthens effective altruism and the creation of shared value through organizational learning of stakeholders in rice flour-related businesses is called for.

Suggested Citation

  • Kiminami, Lily & Furuzawa, Shinichi & Kiminami, Akira, 2024. "Empirical Study on the Rice Flour Business in Japan: Introducing Structural Equation Modeling (SEM) and Cognitive Mapping," Japanese Journal of Agricultural Economics (formerly Japanese Journal of Rural Economics), Agricultural Economics Society of Japan (AESJ), vol. 26.
    • Handle: RePEc:ags:jpjjre:348865
    DOI: 10.22004/ag.econ.348865
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    References listed on IDEAS

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