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Value-in-context in crowdfunding ecosystems: how context frames value co-creation

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  • María José Quero

    (University of Malaga)

  • Rafael Ventura

    (University of Malaga)

  • Carol Kelleher

    (University College Cork)

Abstract

The aim of this paper is to analyse the phenomenon of crowdfunding and determine whether it can be considered a service ecosystem, where the context frames innovation through value co-creation. A qualitative, multiple case study approach is used to analyse three platforms and six initiatives in the Spanish arts sector. The findings reveal that crowdfunding can be considered an ecosystem where value-in-context frames seven types of value co-creation, offering a contribution both to ecosystem theory and to the field of co-creation.

Suggested Citation

  • María José Quero & Rafael Ventura & Carol Kelleher, 2017. "Value-in-context in crowdfunding ecosystems: how context frames value co-creation," Service Business, Springer;Pan-Pacific Business Association, vol. 11(2), pages 405-425, June.
    • Handle: RePEc:spr:svcbiz:v:11:y:2017:i:2:d:10.1007_s11628-016-0314-5
    DOI: 10.1007/s11628-016-0314-5
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    References listed on IDEAS

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    Cited by:

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    2. Shivendu Pratap Singh & Trina A. Sego & Shikhar Sarin, 2022. "Overcoming bias against funding of female-led entrepreneurial initiatives: the democratizing influence of online crowdlending platforms," Service Business, Springer;Pan-Pacific Business Association, vol. 16(4), pages 907-933, December.
    3. Shneor, Rotem & Zhao, Liang & Fabian Michael Goedecke, Jann, 2023. "On relationship types, their strength, and reward crowdfunding backer behavior," Journal of Business Research, Elsevier, vol. 154(C).
    4. Matthew Good & Mirjam Knockaert & Birthe Soppe, 2020. "A typology of technology transfer ecosystems: how structure affects interactions at the science–market divide," The Journal of Technology Transfer, Springer, vol. 45(5), pages 1405-1431, October.
    5. Messeni Petruzzelli, Antonio & Natalicchio, Angelo & Panniello, Umberto & Roma, Paolo, 2019. "Understanding the crowdfunding phenomenon and its implications for sustainability," Technological Forecasting and Social Change, Elsevier, vol. 141(C), pages 138-148.
    6. Myung Ja Kim & C. Michael Hall, 2019. "Can Co-Creation and Crowdfunding Types Predict Funder Behavior? An Extended Model of Goal-Directed Behavior," Sustainability, MDPI, vol. 11(24), pages 1-23, December.

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