Latent class factor models for market segmentation: an application to pharmaceuticals
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DOI: 10.1007/s10260-006-0036-2
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References listed on IDEAS
- Paas, L.J. & Bijmolt, T.H.A. & Vermunt, J.K., 2004. "Extending dynamic segmentation with lead generation : A latent class Markov analysis of financial product portfolios," Discussion Paper 2004-1, Tilburg University, Center for Economic Research.
- Kamakura, Wagner A & Mazzon, Jose Afonso, 1991. "Value Segmentation: A Model for the Measurement of Values and Value Systems," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 208-218, September.
- Paas, L.J. & Bijmolt, T.H.A. & Vermunt, J.K., 2004. "Extending dynamic segmentation with lead generation : A latent class Markov analysis of financial product portfolios," Other publications TiSEM 5c26b098-ff27-42d1-a539-e, Tilburg University, School of Economics and Management.
- Green, Paul E & Carmone, Frank J & Wachspress, David P, 1976. "Consumer Segmentation via Latent Class Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(3), pages 170-174, December.
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Cited by:
- Francesca Bassi & Fulvia Pennoni & Luca Rossetto, 2020. "The Italian market of sparkling wines: Latent variable models for brand positioning, customer loyalty, and transitions across brands' preferences," Agribusiness, John Wiley & Sons, Ltd., vol. 36(4), pages 542-567, October.
- Ken Deal, 2014. "Segmenting Patients and Physicians Using Preferences from Discrete Choice Experiments," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 7(1), pages 5-21, March.
- Francesca Bassi, 2016. "Dynamic segmentation with growth mixture models," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 10(2), pages 263-279, June.
- Baum, Matthias & Schwens, Christian & Kabst, Ruediger, 2015. "A latent class analysis of small firms’ internationalization patterns," Journal of World Business, Elsevier, vol. 50(4), pages 754-768.
- Desjana Grymshi & Eva Crespo‐Cebada & Ahmed Elghannam & Francisco J. Mesías & Carlos Díaz‐Caro, 2022. "Understanding consumer attitudes towards ecolabeled food products: A latent class analysis regarding their purchasing motivations," Agribusiness, John Wiley & Sons, Ltd., vol. 38(1), pages 93-107, January.
- Chen, Wendy Y. & Hua, Junyi, 2017. "Heterogeneity in resident perceptions of a bio-cultural heritage in Hong Kong: A latent class factor analysis," Ecosystem Services, Elsevier, vol. 24(C), pages 170-179.
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Keywords
Latent class cluster model; K-means clustering; Marketing strategies;All these keywords.
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