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Consumer Segmentation via Latent Class Analysis

Author

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  • Green, Paul E
  • Carmone, Frank J
  • Wachspress, David P

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Suggested Citation

  • Green, Paul E & Carmone, Frank J & Wachspress, David P, 1976. "Consumer Segmentation via Latent Class Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(3), pages 170-174, December.
    • Handle: RePEc:oup:jconrs:v:3:y:1976:i:3:p:170-74
    DOI: 10.1086/208664
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    Citations

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    Cited by:

    1. Ivana Pavlić & Katija Vojvodić & Barbara Puh, 2020. "Consumer Segmentation in Food Retailing in Croatia: A Latent Class Analysis," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(SI), pages 9-29.
    2. Chakrabarty, Subhajit & Nag, Biswajit, 2013. "Empirical study to segment firms and capture dynamic business context using LCA," MPRA Paper 51622, University Library of Munich, Germany.
    3. Pennings, Joost M.E. & Garcia, Philip & Irwin, Scott H. & Good, Darrel L., 2003. "How To Group Market Participants? Heterogeneity In Hedging Behavior," 2003 Annual meeting, July 27-30, Montreal, Canada 21963, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Kim, Sung Hoo & Mokhtarian, Patricia L., 2023. "Finite mixture (or latent class) modeling in transportation: Trends, usage, potential, and future directions," Transportation Research Part B: Methodological, Elsevier, vol. 172(C), pages 134-173.
    5. Francesca Bassi, 2016. "Dynamic segmentation with growth mixture models," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 10(2), pages 263-279, June.
    6. Veronika Jadczaková, 2013. "Review of segmentation process in consumer markets," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(4), pages 1215-1224.
    7. Robert W. Palmatier & Andrew T. Crecelius, 2019. "The “first principles” of marketing strategy," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 5-26, June.
    8. Francesca Bassi, 2007. "Latent class factor models for market segmentation: an application to pharmaceuticals," Statistical Methods & Applications, Springer;Società Italiana di Statistica, vol. 16(2), pages 279-287, August.
    9. Ozer, Muammer, 2007. "Reducing the demand uncertainties at the fuzzy-front-end of developing new online services," Research Policy, Elsevier, vol. 36(9), pages 1372-1387, November.

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