Rating versus ranking of values in cross-national research
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- Kamakura, Wagner A & Mazzon, Jose Afonso, 1991. "Value Segmentation: A Model for the Measurement of Values and Value Systems," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 208-218, September.
- Durvasula, Srinivas, et al, 1993. "Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(4), pages 626-636, March.
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