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Rating versus ranking of values in cross-national research

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  • van Herk, H.

    (Tilburg University, School of Economics and Management)

  • Bijmolt, T.H.A.

    (Tilburg University, School of Economics and Management)

Abstract

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  • van Herk, H. & Bijmolt, T.H.A., 1999. "Rating versus ranking of values in cross-national research," Other publications TiSEM af4a5055-628b-4ccf-94b2-3, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:af4a5055-628b-4ccf-94b2-3d361b1528a7
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    References listed on IDEAS

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    1. Kamakura, Wagner A & Mazzon, Jose Afonso, 1991. "Value Segmentation: A Model for the Measurement of Values and Value Systems," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 208-218, September.
    2. Durvasula, Srinivas, et al, 1993. "Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(4), pages 626-636, March.
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