Deriving ultrametric tree structures from proximity data confounded by differential stimulus familiarity
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DOI: 10.1007/BF02294391
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References listed on IDEAS
- Alba, Joseph W & Hutchinson, J Wesley, 1987. "Dimensions of Consumer Expertise," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 411-454, March.
- Stephen Johnson, 1967. "Hierarchical clustering schemes," Psychometrika, Springer;The Psychometric Society, vol. 32(3), pages 241-254, September.
- Sanbonmatsu, David M. & Kardes, Frank R. & Herr, Paul M., 1992. "The role of prior knowledge and missing information in multiattribute evaluation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 51(1), pages 76-91, February.
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- Bijmolt, T.H.A. & Wedel, M. & DeSarbo, W.S., 2002. "Adaptive Multidimensional Scaling : The Spatial Representation of Brand Consideration and Dissimilarity Judgments," Discussion Paper 2002-82, Tilburg University, Center for Economic Research.
- repec:dgr:rugsom:95b44 is not listed on IDEAS
- Tammo H.A. Bijmolt & Michel Wedel & Wayne S. DeSarbo, 2021. "Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 8(1), pages 1-15, June.
- Wedel, Michel, 1995. "Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments," Research Report 95B44, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
- Bijmolt, T.H.A. & Wedel, M. & DeSarbo, W.S., 2002. "Adaptive Multidimensional Scaling : The Spatial Representation of Brand Consideration and Dissimilarity Judgments," Other publications TiSEM 26b65f04-0d5f-42d6-8a85-8, Tilburg University, School of Economics and Management.
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Keywords
hierarchical clustering; maximum likelihood estimation; familiarity; consumer psychology;All these keywords.
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