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Adaptive Multidimensional Scaling : The Spatial Representation of Brand Consideration and Dissimilarity Judgments

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  • Bijmolt, T.H.A.

    (Tilburg University, School of Economics and Management)

  • Wedel, M.
  • DeSarbo, W.S.

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  • Bijmolt, T.H.A. & Wedel, M. & DeSarbo, W.S., 2002. "Adaptive Multidimensional Scaling : The Spatial Representation of Brand Consideration and Dissimilarity Judgments," Other publications TiSEM 26b65f04-0d5f-42d6-8a85-8, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:26b65f04-0d5f-42d6-8a85-860a06950cbc
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    References listed on IDEAS

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    1. J. Ramsay, 1980. "The joint analysis of direct ratings, pairwise preferences, and dissimilarities," Psychometrika, Springer;The Psychometric Society, vol. 45(2), pages 149-165, June.
    2. Wayne S. Desarbo & Kamel Jedidi, 1995. "The Spatial Representation of Heterogeneous Consideration Sets," Marketing Science, INFORMS, vol. 14(3), pages 326-342.
    3. Ian Spence & Dennis Domoney, 1974. "Single subject incomplete designs for nonmetric multidimensional scaling," Psychometrika, Springer;The Psychometric Society, vol. 39(4), pages 469-490, December.
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    6. Suzanne Winsberg & Geert Soete, 1993. "A latent class approach to fitting the weighted Euclidean model, clascal," Psychometrika, Springer;The Psychometric Society, vol. 58(2), pages 315-330, June.
    7. Kardes, Frank R, et al, 1993. "Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 62-75, June.
    8. Hamparsum Bozdogan, 1987. "Model selection and Akaike's Information Criterion (AIC): The general theory and its analytical extensions," Psychometrika, Springer;The Psychometric Society, vol. 52(3), pages 345-370, September.
    9. Wayne DeSarbo & Donald Lehmann & Gregory Carpenter & Indrajit Sinha, 1996. "A stochastic multidimensional unfolding approach for representing phased decision outcomes," Psychometrika, Springer;The Psychometric Society, vol. 61(3), pages 485-508, September.
    10. Wayne DeSarbo & Rabikar Chatterjee & Juyoung Kim, 1994. "Deriving ultrametric tree structures from proximity data confounded by differential stimulus familiarity," Psychometrika, Springer;The Psychometric Society, vol. 59(4), pages 527-566, December.
    11. Hauser, John R & Wernerfelt, Birger, 1990. "An Evaluation Cost Model of Consideration Sets," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(4), pages 393-408, March.
    12. Yoshio Takane, 1981. "Multidimensional successive categories scaling: A maximum likelihood method," Psychometrika, Springer;The Psychometric Society, vol. 46(1), pages 9-28, March.
    13. Joseph Zinnes & David MacKay, 1983. "Probabilistic multidimensional scaling: Complete and incomplete data," Psychometrika, Springer;The Psychometric Society, vol. 48(1), pages 27-48, March.
    14. Desai, Kalpesh Kaushik & Hoyer, Wayne D, 2000. "Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(3), pages 309-323, December.
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