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Adaptive Multidimensional Scaling : The Spatial Representation of Brand Consideration and Dissimilarity Judgments

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  • Bijmolt, T.H.A.

    (Tilburg University, Center For Economic Research)

  • Wedel, M.
  • DeSarbo, W.S.

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No abstract is available for this item.

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  • Bijmolt, T.H.A. & Wedel, M. & DeSarbo, W.S., 2002. "Adaptive Multidimensional Scaling : The Spatial Representation of Brand Consideration and Dissimilarity Judgments," Discussion Paper 2002-82, Tilburg University, Center for Economic Research.
    • Handle: RePEc:tiu:tiucen:26b65f04-0d5f-42d6-8a85-860a06950cbc
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    References listed on IDEAS

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    7. Kardes, Frank R, et al, 1993. "Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 62-75, June.
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    9. Wayne DeSarbo & Donald Lehmann & Gregory Carpenter & Indrajit Sinha, 1996. "A stochastic multidimensional unfolding approach for representing phased decision outcomes," Psychometrika, Springer;The Psychometric Society, vol. 61(3), pages 485-508, September.
    10. Wayne DeSarbo & Rabikar Chatterjee & Juyoung Kim, 1994. "Deriving ultrametric tree structures from proximity data confounded by differential stimulus familiarity," Psychometrika, Springer;The Psychometric Society, vol. 59(4), pages 527-566, December.
    11. Hauser, John R & Wernerfelt, Birger, 1990. "An Evaluation Cost Model of Consideration Sets," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(4), pages 393-408, March.
    12. Yoshio Takane, 1981. "Multidimensional successive categories scaling: A maximum likelihood method," Psychometrika, Springer;The Psychometric Society, vol. 46(1), pages 9-28, March.
    13. Joseph Zinnes & David MacKay, 1983. "Probabilistic multidimensional scaling: Complete and incomplete data," Psychometrika, Springer;The Psychometric Society, vol. 48(1), pages 27-48, March.
    14. Ratneshwar, S & Pechmann, Cornelia & Shocker, Allan D, 1996. "Goal-Derived Categories and the Antecedents of Across-Category Consideration," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(3), pages 240-250, December.
    15. Desai, Kalpesh Kaushik & Hoyer, Wayne D, 2000. "Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(3), pages 309-323, December.
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