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Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments

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  • Wedel, Michel

    (Groningen University)

Abstract

The paper considers a (static) portfolio system that satisfies adding-up contraints and the gross substitution theorem. The paper shows the relationship of the two conditions to the weak dominant diagonal property of the matrix of interest rate elasticities. This enables to investigate the impact of simultaneous changes in interest rates on the asset demands.

Suggested Citation

  • Wedel, Michel, 1995. "Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments," Research Report 95B44, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    • Handle: RePEc:gro:rugsom:95b44
    as

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    File URL: http://irs.ub.rug.nl/ppn/149813414
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    References listed on IDEAS

    as
    1. Sujan, Mita, 1985. "Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(1), pages 31-46, June.
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    3. Wayne DeSarbo & Rabikar Chatterjee & Juyoung Kim, 1994. "Deriving ultrametric tree structures from proximity data confounded by differential stimulus familiarity," Psychometrika, Springer;The Psychometric Society, vol. 59(4), pages 527-566, December.
    4. Rao, Akshay R & Monroe, Kent B, 1988. "The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 253-264, September.
    5. Park, C Whan & Lessig, V Parker, 1981. "Familiarity and Its Impact on Consumer Decision Biases and Heuristics," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 223-230, September.
    6. Bettman, James R & Park, C Whan, 1980. "Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 234-248, December.
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