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Introduction to the Special Issue: Brand Relationships, Emotions, and the Self

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  • C. Whan Park
  • Deborah J. MacInnis

Abstract

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Suggested Citation

  • C. Whan Park & Deborah J. MacInnis, 2018. "Introduction to the Special Issue: Brand Relationships, Emotions, and the Self," Journal of the Association for Consumer Research, University of Chicago Press, vol. 3(2), pages 123-129.
    • Handle: RePEc:ucp:jacres:doi:10.1086/696969
    DOI: 10.1086/696969
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    Cited by:

    1. Jung-Yong Lee & Chang-Hyun Jin, 2019. "The Role of Ethical Marketing Issues in Consumer-Brand Relationship," Sustainability, MDPI, vol. 11(23), pages 1-21, November.
    2. Mansur Khamitov & Marina Puzakova, 2022. "Possessive brand names in brand preferences and choice: the role of inferred control," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1032-1051, September.
    3. Didem Gamze Isiksal & Elif Karaosmanoglu, 2020. "Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 629-644, November.
    4. Mansur Khamitov & Yany Grégoire & Anshu Suri, 2020. "A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 519-542, May.
    5. Didem Gamze Isiksal & Elif Karaosmanoglu, 0. "Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-16.
    6. Subarna Nandy & Neena Sondhi & Himanshu Joshi, 2024. "Toward a measure of brand pride: scale development and validation," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 430-448, July.

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