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Strategies for attracting foreign authors to a new journal

Author

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  • Ostapenko , Roman I.

    (Scientific and Educational Initiative LLC)

Abstract

A lot of newly established periodicals aiming at international recognition face the problem of finding foreign editors and authors of articles. It is more difficult for periodicals that are not included in respected databases to compete in attracting new authors with more reputable ones. There are quite a few recommendations for promoting a journal in order to involve potential authors who want to submit their articles to the journal. However, practical experience suggests that it is quite a challenge to involve foreign authors. In attracting high-quality materials, it is necessary to employ a multi-faceted approach to the development of a periodical concerning the following issues: the website of the journal; its content; cooperation with authors; use of external resources. It is vital to revise the duties of the editorial board members, who prepare up-to-date reviews in related areas and journal headings that cover a range of issues concerning an international audience or trigger a scientific dialogue among overseas authors.

Suggested Citation

  • Ostapenko , Roman I., 2021. "Strategies for attracting foreign authors to a new journal," Economic Consultant, Roman I. Ostapenko, vol. 36(4), pages 26-32.
    • Handle: RePEc:ris:statec:0096
    as

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    References listed on IDEAS

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    1. Sang M. Lee & DonHee Lee, 2020. "“Untact”: a new customer service strategy in the digital age," Service Business, Springer;Pan-Pacific Business Association, vol. 14(1), pages 1-22, March.
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    3. Seung Hwan (Shawn) Lee & Scott Fay, 2017. "Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention," Quantitative Marketing and Economics (QME), Springer, vol. 15(2), pages 123-163, June.
    4. Leigh McAlister & Shameek Sinha, 2021. "A customer portfolio management model that relates company’s marketing to its long-term survival," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 584-600, May.
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    More about this item

    Keywords

    new journal; foreign authors; involvement in publication;
    All these keywords.

    JEL classification:

    • I20 - Health, Education, and Welfare - - Education - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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