Impact Of Brand Equity On Consumer Brand Preference And Brand Purchase Intention
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DOI: https://doi.org/10.46745/ilma.ibtjbs.2019.151.11
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References listed on IDEAS
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- Shu Wang & Ying-Kai Liao & Wann-Yih Wu & Khanh Bao Ho Le, 2021. "The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
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Keywords
Brand Equity; Perceived Sales Promotion Intensity; Uniqueness; Brand Attitude;All these keywords.
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