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Keeping both the baby and the bathwater: scoping a new model of political marketing communication

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  • Jenny Lloyd

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  • Jenny Lloyd, 2009. "Keeping both the baby and the bathwater: scoping a new model of political marketing communication," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 6(2), pages 119-135, October.
    • Handle: RePEc:spr:irpnmk:v:6:y:2009:i:2:p:119-135
    DOI: 10.1007/s12208-009-0036-7
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    References listed on IDEAS

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    1. Margaret Scammell, 1999. "Political Marketing: Lessons for Political Science," Political Studies, Political Studies Association, vol. 47(4), pages 718-739, September.
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    Cited by:

    1. Saikat Banerjee, 2021. "On the relationship between online brand community and brand preference in political market," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(1), pages 27-55, March.

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