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The strategic dimensions of Political Marketing

Author

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  • Nikolay Vankov

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The strategic dimensions of Political Marketing

Suggested Citation

  • Nikolay Vankov, 2013. "The strategic dimensions of Political Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 74-80, September.
    • Handle: RePEc:nwe:eajour:y:2013:i:3:p:74-80
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    File URL: http://www.unwe.bg/uploads/Alternatives/A07-03.2013.pdf
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    References listed on IDEAS

    as
    1. Margaret Scammell, 1999. "Political Marketing: Lessons for Political Science," Political Studies, Political Studies Association, vol. 47(4), pages 718-739, September.
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    Cited by:

    1. Saikat Banerjee & Bibek Ray Chaudhuri, 2022. "Brand love and party preference of young political consumers (voters)," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(3), pages 475-503, September.

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    More about this item

    Keywords

    democracy; strategic dimensions; political marketing; politics;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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