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The Impact of Social Websites Over Jordanian Students’ Intentions of Active Political Participation: An Application of Theory of Planned Behavior

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  • Samer M. Al-Mohammad

    (Talal Abu-Ghazaleh Graduate School of Business, German Jordanian University, Amman, Jordan)

Abstract

Appreciating the massive popularity and application of social websites worldwide, the purpose of this paper was to explore the impact of such websites over young Jordanians’ intentions of active political participation. To that end, the paper developed a model based on Ajzen’s (1991) Theory of planned behavior. Further, quantitative data was collected through a survey of 461 BA students at one Jordanian university. Empirical findings underlined that respondents’ use of social websites had a direct impact over their exposure to online political content. Further, exposure to such content had a direct impact over respondents’ both “attitudes towards active political participation” and “perceived behavioral control.” While “subjective norms” had also a strong significant impact over respondents’ “attitudes towards active political participation” and “perceived behavioral control,” both constructs had a direct impact over respondents’ “intentions of active political participation.” Upon its findings, the paper draws some conclusions, introduces certain recommendations, and suggests further avenues for future research.

Suggested Citation

  • Samer M. Al-Mohammad, 2017. "The Impact of Social Websites Over Jordanian Students’ Intentions of Active Political Participation: An Application of Theory of Planned Behavior," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 1-16.
    • Handle: RePEc:eco:journ3:2017-03-01
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    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Pookulangara, Sanjukta & Koesler, Kristian, 2011. "Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 348-354.
    3. Margaret Scammell, 1999. "Political Marketing: Lessons for Political Science," Political Studies, Political Studies Association, vol. 47(4), pages 718-739, September.
    4. Francisco Liñán & Yi-Wen Chen, 2006. "Testing the Entrepreneurial Intention Model on a Two-Country Sample," Working Papers 0607, Departament Empresa, Universitat Autònoma de Barcelona, revised Jul 2006.
    5. Abramson, Paul R. & Aldrich, John H., 1982. "The Decline of Electoral Participation in America," American Political Science Review, Cambridge University Press, vol. 76(3), pages 502-521, September.
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    Cited by:

    1. Abdelsalam M. Alodat & Lamis F. Al-Qora’n & Muwafaq Abu Hamoud, 2023. "Social Media Platforms and Political Participation: A Study of Jordanian Youth Engagement," Social Sciences, MDPI, vol. 12(7), pages 1-19, July.

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    More about this item

    Keywords

    Active Political Participations; Social Websites; Theory of Planned Behavior;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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