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Young adult voting decision-making: Studying the effect of usage from a consumer behaviour perspective

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  • Winchester, Tiffany M.
  • Hall, John
  • Binney, Wayne

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  • Winchester, Tiffany M. & Hall, John & Binney, Wayne, 2014. "Young adult voting decision-making: Studying the effect of usage from a consumer behaviour perspective," Australasian marketing journal, Elsevier, vol. 22(2), pages 144-154.
    • Handle: RePEc:eee:aumajo:v:22:y:2014:i:2:p:144-154
    DOI: 10.1016/j.ausmj.2014.01.001
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    1. Lane, Robert E., 1955. "Political Personality and Electoral Choice," American Political Science Review, Cambridge University Press, vol. 49(1), pages 173-190, March.
    2. Heather Savigny & Mick Temple, 2010. "Political Marketing Models: The Curious Incident of the Dog that Doesn't Bark," Political Studies, Political Studies Association, vol. 58, pages 1049-1064, December.
    3. Paul Downward & John H. Finch & John Ramsay, 2002. "Critical realism, empirical methods and inference: a critical discussion," Cambridge Journal of Economics, Cambridge Political Economy Society, vol. 26(4), pages 481-500, July.
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    5. Luc Wathieu, 2004. "Consumer Habituation," Management Science, INFORMS, vol. 50(5), pages 587-596, May.
    6. Newman, Bruce I & Sheth, Jagdish N, 1985. "A Model of Primary Voter Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(2), pages 178-187, September.
    7. Lisa Hill, 2002. "On the Reasonableness of Compelling Citizens to ‘Vote’: the Australian Case," Political Studies, Political Studies Association, vol. 50(1), pages 80-101, March.
    8. Heather Savigny & Mick Temple, 2010. "Political Marketing Models: The Curious Incident of the Dog that Doesn't Bark," Political Studies, Political Studies Association, vol. 58(5), pages 1049-1064, December.
    9. van Rijnsoever, Frank J. & Castaldi, Carolina & Dijst, Martin J., 2012. "In what sequence are information sources consulted by involved consumers? The case of automobile pre-purchase search," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 343-352.
    10. O'Cass, Aron & Pecotich, Anthony, 2005. "The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective," Journal of Business Research, Elsevier, vol. 58(4), pages 406-413, April.
    11. Zaichkowsky, Judith Lynne, 1985. "Measuring the Involvement Construct," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 341-352, December.
    12. Flynn, Leisa Reinecke & Goldsmith, Ronald E., 1999. "A Short, Reliable Measure of Subjective Knowledge," Journal of Business Research, Elsevier, vol. 46(1), pages 57-66, September.
    13. Alan Gerber & Donald Green & Ron Shachar, 2003. "Voting may be habit forming: Evidence from a randomized field experiment," Natural Field Experiments 00251, The Field Experiments Website.
    14. Margaret Scammell, 1999. "Political Marketing: Lessons for Political Science," Political Studies, Political Studies Association, vol. 47(4), pages 718-739, September.
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    Cited by:

    1. Abdelbaset M. Alkhawaldeh & Salniza Md. Salleh & Fairol Bin Halim, 2016. "Brand Equity and Brand Loyalty: New Perspective," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 722-730.
    2. Abid, Aman & Harrigan, Paul, 2020. "An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation," Australasian marketing journal, Elsevier, vol. 28(2), pages 71-82.
    3. Zagidullin, Marat & Aziz, Nergis & Kozhakhmet, Sanat, 2021. "Government policies and attitudes to social media use among users in Turkey: The role of awareness of policies, political involvement, online trust, and party identification," Technology in Society, Elsevier, vol. 67(C).
    4. Janfry Sihite & Sofjan Assauri & Rizal Edy Halim, 2018. "Brand Promise and Reputation Against the Campaign of a Political Party," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 227-240.
    5. Abdelbaset M. Alkhawaldeh & Salniza Md. Salleh & Fairol Bin Halim, 2016. "Brand Equity and Brand Loyalty: New Perspective," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 722-730.

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