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Political Marketing: Lessons for Political Science

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  • Margaret Scammell

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Suggested Citation

  • Margaret Scammell, 1999. "Political Marketing: Lessons for Political Science," Political Studies, Political Studies Association, vol. 47(4), pages 718-739, September.
    • Handle: RePEc:bla:polstu:v:47:y:1999:i:4:p:718-739
    DOI: 10.1111/1467-9248.00228
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    Citations

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    Cited by:

    1. Saxena, Stuti, 2015. "Why did I prefer to vote for my political party?," MPRA Paper 68216, University Library of Munich, Germany.
    2. Samer M. Al-Mohammad, 2017. "The Impact of Social Websites Over Jordanian Students’ Intentions of Active Political Participation: An Application of Theory of Planned Behavior," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 1-16.
    3. Lizhe Xu, 2021. "Applying Theories And Practices Of Political Marketing To Political Communication," Working papers 2021-39-08, Voice of Research.
    4. Homagni Choudhury & Zoltan Laszlo Kopacsi & Gunjan Saxena & Nishikant Mishra, 2021. "The Ethical Dimension in Political Market Orientation: A Framework for Evaluating the Impact of India’s Look East Policy on Regional Income Convergence," Journal of Business Ethics, Springer, vol. 168(2), pages 353-372, January.
    5. Khaled A. Gad, 2014. "The Impact of Political Advertising through Social Networking Sites on Egyptians’ Political Orientations and Choices," International Journal of Business and Social Research, LAR Center Press, vol. 4(2), pages 1-14, February.
    6. Abid, Aman & Harrigan, Paul, 2020. "An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation," Australasian marketing journal, Elsevier, vol. 28(2), pages 71-82.
    7. Khaled A. Gad, 2014. "The Impact of Political Advertising through Social Networking Sites on Egyptians’ Political Orientations and Choices," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(2), pages 1-14, February.
    8. Muhammad Anees-ur-Rehman & Ho Yin Wong & Mokter Hossain, 2016. "The progression of brand orientation literature in twenty years: A systematic literature review," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 612-630, November.
    9. Sayibu Ibrahim Nnindini & Kobby Mensah, 2021. "Political Relationship Marketing: An Examination of Internal Relationship Management in Ghanaian Political Parties," Information Management and Business Review, AMH International, vol. 13(3), pages 30-40.
    10. Heather Savigny & Mick Temple, 2010. "Political Marketing Models: The Curious Incident of the Dog that Doesn't Bark," Political Studies, Political Studies Association, vol. 58(5), pages 1049-1064, December.
    11. Catherine Needham, 2005. "Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign," Political Studies, Political Studies Association, vol. 53(2), pages 343-361, June.
    12. Jenny Lloyd, 2009. "Keeping both the baby and the bathwater: scoping a new model of political marketing communication," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 6(2), pages 119-135, October.
    13. Nikolay Vankov, 2013. "The strategic dimensions of Political Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 74-80, September.
    14. Kaluzhsky, M.L., 2006. "Генезис Цивитальной Организации: Идеология Нового Мира [Genesis of the social organisation: ideology of the new world]," MPRA Paper 43740, University Library of Munich, Germany, revised 15 Feb 2012.
    15. Mirdaim Axhami & Vjollca Hysi Panajoti & Mirela Mersini, 2015. "Factorial Analysis Application In Political Market – Case Of Albania," Romanian Economic Business Review, Romanian-American University, vol. 10(2), pages 29-38, June.
    16. Fahed Salim Khatib, 2012. "Factors affecting success of political marketing: a Jordanian electorate point of view," Journal of Economic and Administrative Sciences, Emerald Group Publishing Limited, vol. 28(1), pages 4-27, January.
    17. Winchester, Tiffany M. & Hall, John & Binney, Wayne, 2014. "Young adult voting decision-making: Studying the effect of usage from a consumer behaviour perspective," Australasian marketing journal, Elsevier, vol. 22(2), pages 144-154.
    18. Maria MURRAY SVIDRONOVA & Alena KASCAKOVA & Gabriela BAMBUSEKOVA, 2019. "Social Media In The Presidential Election Campaign: Slovakia 2019," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2019(33), pages 181-194, December.

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