Factors affecting success of political marketing: a Jordanian electorate point of view
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DOI: 10.1108/10264111211218496
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References listed on IDEAS
- Anthony Downs, 1957. "An Economic Theory of Political Action in a Democracy," Journal of Political Economy, University of Chicago Press, vol. 65(2), pages 135-135.
- Jennifer Lees‐Marshment, 2001. "The Marriage of Politics and Marketing," Political Studies, Political Studies Association, vol. 49(4), pages 692-713, September.
- Margaret Scammell, 1999. "Political Marketing: Lessons for Political Science," Political Studies, Political Studies Association, vol. 47(4), pages 718-739, September.
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- Abdelbaset M. Alkhawaldeh & Salniza Md. Salleh & Fairol Bin Halim, 2016. "Brand Equity and Brand Loyalty: New Perspective," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 722-730.
- Abdelbaset M. Alkhawaldeh & Salniza Md. Salleh & Fairol Bin Halim, 2016. "Brand Equity and Brand Loyalty: New Perspective," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 722-730.
- Maja Martinović & Valentina Pirić & Kristijan Krkač, 2020. "The Implications of Facebook in Political Marketing Campaigns in Croatia," Central European Business Review, Prague University of Economics and Business, vol. 2020(4), pages 73-95.
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Keywords
Political marketing; Political marketing mix; Market‐oriented strategy; Candidate positioning; Candidate and party image; Voters; Elections; Politics and political science; Jordan;All these keywords.
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