Alumni’s perceptions about commitment towards their university: drivers and consequences
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DOI: 10.1007/s12208-020-00259-y
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- Anita Kéri & Erzsébet Hetesi, 2022. "Is it only the university they are satisfied with? – Foreign student satisfaction and its effect on loyalty," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(3), pages 601-622, September.
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Keywords
Relationship marketing; University; Alumni; Commitment-relationship; Perceptions; Focus group;All these keywords.
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