IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v10y2020i3p2158244020947104.html
   My bibliography  Save this article

Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)

Author

Listed:
  • Ahmed Ibrahim Alzahrani
  • T. Ramayah
  • Nalini Suppiah
  • Osama Alfarraj
  • Nasser Alalwan

Abstract

The manner in which activities are now conducted online has largely transformed as a result of the prevalent digitally rich environment. With the evolution of the Internet, channels utilized for knowledge and information sharing have also changed. Both organizations and individuals have largely benefited from the use of various Web 2.0 features. Innovative interaction channels are now available, and the concept is increasingly being applied to other areas. Social networking opportunities have increased manifold, and different kinds of web technologies are being utilized for communication. The online community has also embraced the multi-interactive dimension of Web 2.0, as inherent in various blogging activities. This study analyzed why people choose to engage in web technologies such as blogging. As the growth of web technology is rather parallel with that of digital marketing, the research also focused on how these aspects can enhance marketing strategies in the future. The results of the study have various implications, as marketing is significantly influenced by blog readers’ level of engagement, including word-of-mouth marketing, purchasing decisions, and even brand building. Both awareness and trust play significant roles in the process, and they are often utilized to justify the risk inherent in the online environment.

Suggested Citation

  • Ahmed Ibrahim Alzahrani & T. Ramayah & Nalini Suppiah & Osama Alfarraj & Nasser Alalwan, 2020. "Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)," SAGE Open, , vol. 10(3), pages 21582440209, July.
    • Handle: RePEc:sae:sagope:v:10:y:2020:i:3:p:2158244020947104
    DOI: 10.1177/2158244020947104
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244020947104
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2158244020947104?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
    2. Amit Bhatnagar, 2004. "An Analysis of Frequency and Duration of Search on the Internet," The Journal of Business, University of Chicago Press, vol. 77(2), pages 311-330, April.
    3. Geyskens, I. & Steenkamp, J.E.B.M. & Scheer, L.K. & Kumar, N., 1996. "The effects of trust and interdependence on relationship commitment : A trans-Atlantic study," Other publications TiSEM ef7c8d6c-963d-4ee7-8576-9, Tilburg University, School of Economics and Management.
    4. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    5. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
    6. Craig, C. Samuel & Douglas, Susan P., 2000. "Building global brands in the 21st century," Japan and the World Economy, Elsevier, vol. 12(3), pages 273-283, September.
    7. D. Harrison McKnight & Vivek Choudhury & Charles Kacmar, 2002. "Developing and Validating Trust Measures for e-Commerce: An Integrative Typology," Information Systems Research, INFORMS, vol. 13(3), pages 334-359, September.
    8. Singh, Tanuja & Veron-Jackson, Liza & Cullinane, Joe, 2008. "Blogging: A new play in your marketing game plan," Business Horizons, Elsevier, vol. 51(4), pages 281-292.
    9. Paul A. Pavlou & David Gefen, 2004. "Building Effective Online Marketplaces with Institution-Based Trust," Information Systems Research, INFORMS, vol. 15(1), pages 37-59, March.
    10. Talal Al-Maghrabi & Charles Dennis, 2010. "The Factors Driving Continuance Online Shopping in Saudi Arabia: Regional and Behavioral Differences Among Women," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 1(2), pages 11-34, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yu-Min Wang & Chei-Chang Chiou, 2022. "Empirically Examining the Effectiveness of Teaching Blogs on University Course Instruction," SAGE Open, , vol. 12(3), pages 21582440221, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nasser Hamidi & Tahmineh Torabi Rad & Alireza Jahany, 2012. "Evaluation Of Factors Influencing Tendency Towards E- Banking In Bank Customers," Far East Journal of Marketing and Management, Far East Research Centre, vol. 2(3), pages 25-42, August.
    2. Andreas I. Nicolaou & D. Harrison McKnight, 2006. "Perceived Information Quality in Data Exchanges: Effects on Risk, Trust, and Intention to Use," Information Systems Research, INFORMS, vol. 17(4), pages 332-351, December.
    3. Nusair, Khaldoon “Khal” & Bilgihan, Anil & Okumus, Fevzi & Cobanoglu, Cihan, 2013. "Generation Y travelers’ commitment to online social network websites," Tourism Management, Elsevier, vol. 35(C), pages 13-22.
    4. Möhlmann, Mareike, 2021. "Unjustified trust beliefs: Trust conflation on sharing economy platforms," Research Policy, Elsevier, vol. 50(3).
    5. Timm Teubner & Marc T. P. Adam & Florian Hawlitschek, 2020. "Unlocking Online Reputation," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 62(6), pages 501-513, December.
    6. Baozhou Lu & Rudy Hirschheim & Andrew Schwarz, 2015. "Examining the antecedent factors of online microsourcing," Information Systems Frontiers, Springer, vol. 17(3), pages 601-617, June.
    7. Rajković, Borislav & Đurić, Ivan & Zarić, Vlade & Glauben, Thomas, 2021. "Gaining trust in the digital age: The potential of social media for increasing the competitiveness of small and medium enterprises," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 13(4).
    8. Malhotra, Neeru & Sahadev, Sunil & Purani, Keyoor, 2017. "Psychological contract violation and customer intention to reuse online retailers: Exploring mediating and moderating mechanisms," Journal of Business Research, Elsevier, vol. 75(C), pages 17-28.
    9. Dan J. Kim & Donald L. Ferrin & H. Raghav Rao, 2009. "Trust and Satisfaction, Two Stepping Stones for Successful E-Commerce Relationships: A Longitudinal Exploration," Information Systems Research, INFORMS, vol. 20(2), pages 237-257, June.
    10. Richard, James E. & Purnell, Fruen, 2017. "Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 1-15.
    11. Mohammed Alharbey & Stefan Van Hemmen, 2021. "Investor Intention in Equity Crowdfunding. Does Trust Matter?," JRFM, MDPI, vol. 14(2), pages 1-20, January.
    12. Sang Soo Kim, 2020. "Purchase Intention in the Online Open Market: Do Concerns for E-Commerce Really Matter?," Sustainability, MDPI, vol. 12(3), pages 1-21, January.
    13. Faridi, Amir Ali & Kavoosi-Kalashami, Mohammad & Bilali, Hamid El, 2020. "Attitude components affecting adoption of soil and water conservation measures by paddy farmers in Rasht County, Northern Iran," Land Use Policy, Elsevier, vol. 99(C).
    14. Heiko Moryson & Guido Moeser, 2016. "Consumer Adoption of Cloud Computing Services in Germany: Investigation of Moderating Effects by Applying an UTAUT Model," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(1), pages 14-32, February.
    15. Wajeeha Aslam & Annas Hussain & Kashif Farhat & Imtiaz Arif, 2020. "Underlying Factors Influencing Consumers’ Trust and Loyalty in E-commerce," Business Perspectives and Research, , vol. 8(2), pages 186-204, July.
    16. Uttara M. Ananthakrishnan & Beibei Li & Michael D. Smith, 2020. "A Tangled Web: Should Online Review Portals Display Fraudulent Reviews?," Information Systems Research, INFORMS, vol. 31(3), pages 950-971, September.
    17. Chameroy, Fabienne & Salgado, Stéphane & de Barnier, Virginie & Chaney, Damien, 2024. "In platform we trust: How interchangeability affects trust decisions in collaborative consumption," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    18. Weck, Marina & Afanassieva, Marianne, 2023. "Toward the adoption of digital assistive technology: Factors affecting older people's initial trust formation," Telecommunications Policy, Elsevier, vol. 47(2).
    19. Escobar-Rodríguez, T. & Carvajal-Trujillo, E., 2014. "Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model," Tourism Management, Elsevier, vol. 43(C), pages 70-88.
    20. Sanchez-Franco, Manuel J., 2009. "The Moderating Effects of Involvement on the Relationships Between Satisfaction, Trust and Commitment in e-Banking," Journal of Interactive Marketing, Elsevier, vol. 23(3), pages 247-258.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:10:y:2020:i:3:p:2158244020947104. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.