IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v151y2022icp489-503.html
   My bibliography  Save this article

Analysis of factors influencing recurring donations in a university setting: A compound poisson mixture regression model

Author

Listed:
  • Bao, Jingyuan
  • Durango-Cohen, Elizabeth J.
  • Levontin, Liat
  • Durango-Cohen, Pablo L.

Abstract

We present a Compound Poisson Mixture Regression model of the joint distribution of transaction frequency and monetary value, and apply it to study alumni donations at a university in the USA. The model captures covariate effects, recognizing that both response variables emanate from one statistical unit — a donor. Heterogeneity, group-level factors, and other features of the data are captured through coefficients that vary between segments.

Suggested Citation

  • Bao, Jingyuan & Durango-Cohen, Elizabeth J. & Levontin, Liat & Durango-Cohen, Pablo L., 2022. "Analysis of factors influencing recurring donations in a university setting: A compound poisson mixture regression model," Journal of Business Research, Elsevier, vol. 151(C), pages 489-503.
    • Handle: RePEc:eee:jbrese:v:151:y:2022:i:c:p:489-503
    DOI: 10.1016/j.jbusres.2022.07.026
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296322006300
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2022.07.026?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Meer, Jonathan & Rosen, Harvey S., 2009. "The impact of athletic performance on alumni giving: An analysis of microdata," Economics of Education Review, Elsevier, vol. 28(3), pages 287-294, June.
    2. Monks, James, 2003. "Patterns of giving to one's alma mater among young graduates from selective institutions," Economics of Education Review, Elsevier, vol. 22(2), pages 121-130, April.
    3. David Weerts & Justin Ronca, 2009. "Using classification trees to predict alumni giving for higher education," Education Economics, Taylor & Francis Journals, vol. 17(1), pages 95-122.
    4. Clotfelter, C. T., 2003. "Alumni giving to elite private colleges and universities," Economics of Education Review, Elsevier, vol. 22(2), pages 109-120, April.
    5. Sarah E. Turner & Lauren A. Meserve & William G. Bowen, 2001. "Winning and Giving: Football Results and Alumni Giving at Selective Private Colleges and Universities," Social Science Quarterly, Southwestern Social Science Association, vol. 82(4), pages 812-826, December.
    6. Vafainia, Saeid & Breugelmans, Els & Bijmolt, Tammo, 2019. "Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 62-80.
    7. Pablo L. Durango-Cohen & Elizabeth J. Durango-Cohen & Weizeng Zhang, 2012. "A clusterwise linear regression model of alumni giving," International Journal of Education Economics and Development, Inderscience Enterprises Ltd, vol. 3(4), pages 330-347.
    8. Aaker, Jennifer & Vohs, Kathleen D. & Mogilner, Cassie, 2010. "Non-profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter," Research Papers 2047, Stanford University, Graduate School of Business.
    9. Boatwright, Peter & Borle, Sharad & Kadane, Joseph B., 2003. "A Model of the Joint Distribution of Purchase Quantity and Timing," Journal of the American Statistical Association, American Statistical Association, vol. 98, pages 564-572, January.
    10. Carroll, Ryall & Kachersky, Luke, 2019. "Service fundraising and the role of perceived donation efficacy in individual charitable giving," Journal of Business Research, Elsevier, vol. 99(C), pages 254-263.
    11. Schröder, Nadine & Falke, Andreas & Hruschka, Harald & Reutterer, Thomas, 2019. "Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 181-197.
    12. Wunnava, Phanindra V. & Lauze, Michael A., 2001. "Alumni giving at a small liberal arts college: evidence from consistent and occasional donors," Economics of Education Review, Elsevier, vol. 20(6), pages 533-543, December.
    13. Tomas Dvorak & Shayna R Toubman, 2013. "Are Women More Generous than Men? Evidence from Alumni Donations," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 39(1), pages 121-131.
    14. Chen, Yanyan & Mandler, Timo & Meyer-Waarden, Lars, 2021. "Three decades of research on loyalty programs: A literature review and future research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 179-197.
    15. Ilda Maria Pedro & Luis Nobre Pereira & Hélder Brito Carrasqueira, 2018. "Determinants for the commitment relationship maintenance between the alumni and the alma mater," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 28(1), pages 128-152, January.
    16. Smyth, Gordon K. & Jørgensen, Bent, 2002. "Fitting Tweedie's Compound Poisson Model to Insurance Claims Data: Dispersion Modelling," ASTIN Bulletin, Cambridge University Press, vol. 32(1), pages 143-157, May.
    17. Yanyan Chen & Timo Mandler & Lars Meyer-Waarden, 2021. "Three decades of research on loyalty programs: A literature review and future research agenda," Post-Print hal-03652856, HAL.
    18. Holmes, Jessica, 2009. "Prestige, charitable deductions and other determinants of alumni giving: Evidence from a highly selective liberal arts college," Economics of Education Review, Elsevier, vol. 28(1), pages 18-28, February.
    19. Jennifer Aaker & Kathleen D. Vohs & Cassie Mogilner, 2010. "Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 224-237, August.
    20. Grün, Bettina & Leisch, Friedrich, 2008. "FlexMix Version 2: Finite Mixtures with Concomitant Variables and Varying and Constant Parameters," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 28(i04).
    21. Moon, Sangkil & Azizi, Kathryn, 2013. "Finding Donors by Relationship Fundraising," Journal of Interactive Marketing, Elsevier, vol. 27(2), pages 112-129.
    22. Sargeant, Adrian & Ford, John B. & West, Douglas C., 2006. "Perceptual determinants of nonprofit giving behavior," Journal of Business Research, Elsevier, vol. 59(2), pages 155-165, February.
    23. Cermak, Dianne S. P. & File, Karen Maru & Prince, Russ Alan, 1994. "A benefit segmentation of the major donor market," Journal of Business Research, Elsevier, vol. 29(2), pages 121-130, February.
    24. Floh, Arne & Zauner, Alexander & Koller, Monika & Rusch, Thomas, 2014. "Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link," Journal of Business Research, Elsevier, vol. 67(5), pages 974-982.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Phanindra V. Wunnava & Albert A. Okunade, 2013. "Do Business Executives Give More to Their Alma Mater? Longitudinal Evidence from a Large University," American Journal of Economics and Sociology, Wiley Blackwell, vol. 72(3), pages 761-778, July.
    2. Leiyu Mo & Yuting Zhu, 2022. "How Is Alumni Giving Affected by Satisfactory Campus Experience? Analysis of an Industry-Research-Oriented University in China," Sustainability, MDPI, vol. 14(13), pages 1-17, June.
    3. Minguez, Ana & Javier Sese, F., 2022. "Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits," Journal of Business Research, Elsevier, vol. 148(C), pages 356-367.
    4. repec:pri:cepsud:224rosen is not listed on IDEAS
    5. Meer, Jonathan & Rosen, Harvey S., 2012. "Does generosity beget generosity? Alumni giving and undergraduate financial aid," Economics of Education Review, Elsevier, vol. 31(6), pages 890-907.
    6. Meer, Jonathan & Rosen, Harvey S., 2012. "Does generosity beget generosity? Alumni giving and undergraduate financial aid," Economics of Education Review, Elsevier, vol. 31(6), pages 890-907.
    7. Malcolm Getz & John Siegfried, 2010. "What Does Intercollegiate Athletics Do To or For Colleges and Universities?," Vanderbilt University Department of Economics Working Papers 1005, Vanderbilt University Department of Economics.
    8. Jonathan Meer & Harvey S. Rosen, 2011. "Does Generosity Beget Generosity? Alumni Giving and Undergraduate Financial Aid," Working Papers 1361, Princeton University, Department of Economics, Center for Economic Policy Studies..
    9. Jessica A. Holmes & James A. Meditz & Paul M. Sommers, 2008. "Athletics and Alumni Giving," Journal of Sports Economics, , vol. 9(5), pages 538-552, October.
    10. Holmes, Jessica, 2009. "Prestige, charitable deductions and other determinants of alumni giving: Evidence from a highly selective liberal arts college," Economics of Education Review, Elsevier, vol. 28(1), pages 18-28, February.
    11. Meer, Jonathan & Rosen, Harvey S., 2009. "The impact of athletic performance on alumni giving: An analysis of microdata," Economics of Education Review, Elsevier, vol. 28(3), pages 287-294, June.
    12. Christian Schultz & Sabine Einwiller & Jens Seiffert-Brockmann & Wolfgang Weitzl, 2019. "When Reputation Influences Trust in Nonprofit Organizations. The Role of Value Attachment as Moderator," Corporate Reputation Review, Palgrave Macmillan, vol. 22(4), pages 159-170, November.
    13. Jonathan Meer & Harvey S. Rosen, 2009. "Family Bonding with Universities," Working Papers 1163, Princeton University, Department of Economics, Center for Economic Policy Studies..
    14. Durango-Cohen, Elizabeth J. & Torres, Ramón L. & Durango-Cohen, Pablo L., 2013. "Donor Segmentation: When Summary Statistics Don't Tell the Whole Story," Journal of Interactive Marketing, Elsevier, vol. 27(3), pages 172-184.
    15. Jonathan Meer & Harvey S. Rosen, 2007. "Altruism and the Child-Cycle of Alumni Giving," NBER Working Papers 13152, National Bureau of Economic Research, Inc.
    16. repec:pri:cepsud:187rosen is not listed on IDEAS
    17. Bae, Kee-Hong & Kim, Seung-Bo & Kim, Woochan, 2012. "Family control and expropriation at not-for-profit organizations: evidence from korean private universities," MPRA Paper 44029, University Library of Munich, Germany.
    18. Jonathan Meer & Harvey S. Rosen, 2009. "Family Bonding with Universities," NBER Working Papers 15493, National Bureau of Economic Research, Inc.
    19. Christen Lara & Daniel Johnson, 2014. "The anatomy of a likely donor: econometric evidence on philanthropy to higher education," Education Economics, Taylor & Francis Journals, vol. 22(3), pages 293-304, June.
    20. Jonathan Meer & Harvey S. Rosen, 2008. "The Impact of Athletic Performance on Alumni Giving: An Analysis of Micro Data," Working Papers 1046, Princeton University, Department of Economics, Center for Economic Policy Studies..
    21. Mohd Isa Rohayati & Youhanna Najdi & John C. Williamson, 2016. "Philanthropic Fundraising of Higher Education Institutions: A Review of the Malaysian and Australian Perspectives," Sustainability, MDPI, vol. 8(6), pages 1-20, June.
    22. Ilda Maria Pedro & Júlio Costa Mendes & Luís Nobre Pereira, 2020. "Identifying patterns of alumni commitment in key strategic relationship programmes," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(4), pages 445-468, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:151:y:2022:i:c:p:489-503. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.