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University social responsibility: a student base analysis in Brazil

Author

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  • M. Isabel Sánchez-Hernández

    (University of Extremadura)

  • Emerson W. Mainardes

    (FUCAPE Business School)

Abstract

Corporate Social Responsibility expresses a situation in which companies adopt a broader business view assuming their impact on society. While some firms start to develop their strategies focusing on responsibility, recent discussions in the Higher Education Institutions query the contribution of University Social Responsibility. Nowadays, Universities should not only do some add-on philanthropic things, but should change their strategies and really build a responsible approach into their management activities and also into their education and research programs. In this research paper we propose a modelling framework for student base analysis in order to test whether Higher Education Institutions use a long-term horizon perspective and involve all stakeholders in their strategy, especially students, to be able to optimize their positive impact in society and also to reduce negative impact if needed. Supported by the scarce academic literature in the field, selected indicators are determined to build constructs related to University Social Responsibility and to develop a structural model able to explain their relationship of causality with students’ satisfaction. The conclusion after the statistical analysis procedure applied to a sample of 392 students in courses devoted to Business Management at the university in Brazil is positive, confirming the hypotheses developed in the conceptual model. In addition, the internal social entrepreneur at the University emerges as a driver of change, as a guarantee of endogenous development of responsibility. To finish some suggestions emerge for the future research agenda in the field.

Suggested Citation

  • M. Isabel Sánchez-Hernández & Emerson W. Mainardes, 2016. "University social responsibility: a student base analysis in Brazil," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(2), pages 151-169, July.
    • Handle: RePEc:spr:irpnmk:v:13:y:2016:i:2:d:10.1007_s12208-016-0158-7
    DOI: 10.1007/s12208-016-0158-7
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    References listed on IDEAS

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    Cited by:

    1. Khawaja Fawad Latif, 2018. "The Development and Validation of Stakeholder-Based Scale for Measuring University Social Responsibility (USR)," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 140(2), pages 511-547, November.
    2. Małgorzata Kieżel & Paweł Piotrowski & Joanna Wiechoczek, 2021. "Perception of Social Responsibility Strategy in Higher Education: Empirical Study in Poland," Sustainability, MDPI, vol. 13(16), pages 1-19, August.
    3. Sasaki, Takako & Horng, Ching-Yi, 2023. "Exploratory study about achievements and issues of university social responsibility — “USR” as a dynamic process," International Journal of Educational Development, Elsevier, vol. 102(C).
    4. Ana Teixeira & Marisa R. Ferreira & Aldina Correia & Vanda Lima, 2018. "Students’ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(2), pages 235-252, June.
    5. Cláudia Lessa & Arnaldo Coelho, 2024. "Building Trust in Higher Education Institutions: Using Congruence to Overcome Scepticism and Increase Credibility, Reputation, and Student Employability Through CSR," Corporate Reputation Review, Palgrave Macmillan, vol. 27(1), pages 18-32, February.
    6. Adriano Stadler & Edson Andrade dos Reis & Elaine Cristina Arantes & Jansen Maia Del Corso, 2017. "Study on Professors’ Perception With Respect to Higher Education Institutions’ Socially Responsible Initiatives," Brazilian Business Review, Fucape Business School, vol. 14(6), pages 592-608, November.
    7. Chia-Hui Hung & Cheng-Yi Huang & Yu-Ming Wang & Yi-Ching Li & Yung-Chuan Ho, 2022. "The Literacy-Based Scale for Measuring Reflections on a University Social Responsibility Curriculum: Development and Validation," IJERPH, MDPI, vol. 19(8), pages 1-15, April.
    8. Yu-Shan Chen & Xin Yan & Chor-Beng Anthony Liew, 2023. "University Social Responsibility in China: The Mediating Role of Green Psychological Capital," IJERPH, MDPI, vol. 20(4), pages 1-19, February.

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