IDEAS home Printed from https://ideas.repec.org/a/spr/infosf/v25y2023i3d10.1007_s10796-022-10289-y.html
   My bibliography  Save this article

Corporate Users’ Attachment to Social Networking Sites: Examining the Role of Social Capital and Perceived Benefits

Author

Listed:
  • Suparna Dhar

    (NSHM Knowledge Campus)

  • Indranil Bose

    (NEOMA Business School)

Abstract

The debate on the pros and cons of employee attachment to social networking sites (SNS) has led to social media policy paralysis in many organizations, and often a prohibition on employee use of SNS. This paper examines corporate users’ attachment to SNS. An analysis of 316 survey responses showed that corporate users’ socialization in large public SNS was steeped in perceived work-related benefits, which in turn nourished their SNS attachment. Social use outperformed informational use in generating perceived work-related benefits from SNS. Weak ties in large heterogeneous networks resulted in strategic and operational benefits, whereas the effects of strong bonding in homogenous networks were limited to operational benefits. The paper contributes to research on SNS use by corporate users and the debate on the effect of SNS use for work. The findings will benefit SNS strategists of organizations and policymakers to exploit the benefit potential of public SNS.

Suggested Citation

  • Suparna Dhar & Indranil Bose, 2023. "Corporate Users’ Attachment to Social Networking Sites: Examining the Role of Social Capital and Perceived Benefits," Information Systems Frontiers, Springer, vol. 25(3), pages 1197-1217, June.
    • Handle: RePEc:spr:infosf:v:25:y:2023:i:3:d:10.1007_s10796-022-10289-y
    DOI: 10.1007/s10796-022-10289-y
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10796-022-10289-y
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10796-022-10289-y?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Lynn Wu, 2013. "Social Network Effects on Productivity and Job Security: Evidence from the Adoption of a Social Networking Tool," Information Systems Research, INFORMS, vol. 24(1), pages 30-51, March.
    2. Shirumisha Kwayu & Banita Lal & Mumin Abubakre, 2018. "Enhancing Organisational Competitiveness Via Social Media - a Strategy as Practice Perspective," Information Systems Frontiers, Springer, vol. 20(3), pages 439-456, June.
    3. Sakka, Georgia & Ahammad, Mohammad Faisal, 2020. "Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace: A theoretical contribution," Journal of Business Research, Elsevier, vol. 119(C), pages 354-363.
    4. Zhao, Ling & Lu, Yaobin & Wang, Bin & Chau, Patrick Y.K. & Zhang, Long, 2012. "Cultivating the sense of belonging and motivating user participation in virtual communities: A social capital perspective," International Journal of Information Management, Elsevier, vol. 32(6), pages 574-588.
    5. Hatice Kizgin & Ahmad Jamal & Bidit Lal Dey & Nripendra P. Rana, 2018. "The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions," Information Systems Frontiers, Springer, vol. 20(3), pages 503-514, June.
    6. Irina Heimbach & Oliver Hinz, 2018. "The Impact of Sharing Mechanism Design on Content Sharing in Online Social Networks," Information Systems Research, INFORMS, vol. 29(3), pages 592-611, September.
    7. Qi Song & Yi Wang & Yang Chen & Jose Benitez & Jiang Hu, 2019. "Impact of the usage of social media in the workplace on team and employee performance," Post-Print hal-02159305, HAL.
    8. Xiongfei Cao & Xitong Guo & Hefu Liu & Jibao Gu, 2015. "The role of social media in supporting knowledge integration: A social capital analysis," Information Systems Frontiers, Springer, vol. 17(2), pages 351-362, April.
    9. Chae, Heeju & Ko, Eunju, 2016. "Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands," Journal of Business Research, Elsevier, vol. 69(9), pages 3804-3812.
    10. Jeong, So Won & Ha, Sejin & Lee, Kyu-Hye, 2021. "How to measure social capital in an online brand community? A comparison of three social capital scales," Journal of Business Research, Elsevier, vol. 131(C), pages 652-663.
    11. Saptarshi Ghosh & Kripabandhu Ghosh & Debasis Ganguly & Tanmoy Chakraborty & Gareth J. F. Jones & Marie-Francine Moens & Muhammad Imran, 2018. "Exploitation of Social Media for Emergency Relief and Preparedness: Recent Research and Trends," Information Systems Frontiers, Springer, vol. 20(5), pages 901-907, October.
    12. Lee, Yoon-Joo & Yoon, Hye Jin & O'Donnell, Nicole H., 2018. "The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites," Journal of Business Research, Elsevier, vol. 83(C), pages 202-214.
    13. Piris, Luisa & Fitzgerald, Guy & Serrano, Alan, 2004. "Strategic motivators and expected benefits from e-commerce in traditional organisations," International Journal of Information Management, Elsevier, vol. 24(6), pages 489-506.
    14. Islam, A.K.M. Najmul & Mäntymäki, Matti & Laato, Samuli & Turel, Ofir, 2022. "Adverse consequences of emotional support seeking through social network sites in coping with stress from a global pandemic," International Journal of Information Management, Elsevier, vol. 62(C).
    15. Fang Liu & Dongming Xu, 2018. "Social Roles and Consequences in Using Social Media in Disasters: a Structurational Perspective," Information Systems Frontiers, Springer, vol. 20(4), pages 693-711, August.
    16. Kim, Myung Ja & Lee, Choong-Ki & Preis, Michael W., 2016. "Seniors' loyalty to social network sites: Effects of social capital and attachment," International Journal of Information Management, Elsevier, vol. 36(6), pages 1020-1032.
    17. David Constant & Lee Sproull & Sara Kiesler, 1996. "The Kindness of Strangers: The Usefulness of Electronic Weak Ties for Technical Advice," Organization Science, INFORMS, vol. 7(2), pages 119-135, April.
    18. Reema Aswani & Arpan Kumar Kar & P. Vigneswara Ilavarasan, 2018. "Detection of Spammers in Twitter marketing: A Hybrid Approach Using Social Media Analytics and Bio Inspired Computing," Information Systems Frontiers, Springer, vol. 20(3), pages 515-530, June.
    19. Cherniece J. Plume & Emma L. Slade, 2018. "Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective," Information Systems Frontiers, Springer, vol. 20(3), pages 471-483, June.
    20. Cheng Yi & Zhenhui (Jack) Jiang & Izak Benbasat, 2017. "Designing for Diagnosticity and Serendipity: An Investigation of Social Product-Search Mechanisms," Information Systems Research, INFORMS, vol. 28(2), pages 413-429, June.
    21. Ofir Turel, 2015. "Quitting the use of a habituated hedonic information system: a theoretical model and empirical examination of Facebook users," European Journal of Information Systems, Taylor & Francis Journals, vol. 24(4), pages 431-446, July.
    22. Park, Min-Sook & Shin, Jong-Kuk & Ju, Yong, 2019. "Attachment styles and electronic word of mouth (e-WOM) adoption on social networking sites," Journal of Business Research, Elsevier, vol. 99(C), pages 398-404.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Pang, Hua & Zhang, Kaige, 2024. "Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media: Insight from emotional attachment perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yogesh K. Dwivedi & Gerald Kelly & Marijn Janssen & Nripendra P. Rana & Emma L. Slade & Marc Clement, 2018. "Social Media: The Good, the Bad, and the Ugly," Information Systems Frontiers, Springer, vol. 20(3), pages 419-423, June.
    2. Jyoti Prakash Singh & Abhinav Kumar & Nripendra P. Rana & Yogesh K. Dwivedi, 2022. "Attention-Based LSTM Network for Rumor Veracity Estimation of Tweets," Information Systems Frontiers, Springer, vol. 24(2), pages 459-474, April.
    3. Yanxin Wang & Jian Li & Xi Zhao & Gengzhong Feng & Xin (Robert) Luo, 2020. "Using Mobile Phone Data for Emergency Management: a Systematic Literature Review," Information Systems Frontiers, Springer, vol. 22(6), pages 1539-1559, December.
    4. Emmanuelle Vaast & Alain Pinsonneault, 2022. "Dealing with the Social Media Polycontextuality of Work," Information Systems Research, INFORMS, vol. 33(4), pages 1428-1451, December.
    5. Jithesh Arayankalam & Satish Krishnan, 2023. "ICT-Based Country-Level Determinants of Social Media Diffusion," Information Systems Frontiers, Springer, vol. 25(5), pages 1881-1902, October.
    6. Milad Mirbabaie & Deborah Bunker & Stefan Stieglitz & Annika Deubel, 0. "Who Sets the Tone? Determining the Impact of Convergence Behaviour Archetypes in Social Media Crisis Communication," Information Systems Frontiers, Springer, vol. 0, pages 1-13.
    7. Patrick Mikalef & Kshitij Sharma & Ilias O. Pappas & Michail Giannakos, 2021. "Seeking Information on Social Commerce: An Examination of the Impact of User- and Marketer-generated Content Through an Eye-tracking Study," Information Systems Frontiers, Springer, vol. 23(5), pages 1273-1286, September.
    8. Qingqi Long & Ke Song, 2022. "Operational Performance Evaluation of E-government Microblogs Under Emergencies Based on a DEA Method," Information Systems Frontiers, Springer, vol. 24(5), pages 1-18, October.
    9. Milad Mirbabaie & Deborah Bunker & Stefan Stieglitz & Annika Deubel, 2020. "Who Sets the Tone? Determining the Impact of Convergence Behaviour Archetypes in Social Media Crisis Communication," Information Systems Frontiers, Springer, vol. 22(2), pages 339-351, April.
    10. Rong Zhou & Zhilin Luo & Shunbin Zhong & Xinhua Zhang & Yihui Liu, 2022. "The Impact of Social Media on Employee Mental Health and Behavior Based on the Context of Intelligence-Driven Digital Data," IJERPH, MDPI, vol. 19(24), pages 1-20, December.
    11. Kawaljeet Kaur Kapoor & Kuttimani Tamilmani & Nripendra P. Rana & Pushp Patil & Yogesh K. Dwivedi & Sridhar Nerur, 2018. "Advances in Social Media Research: Past, Present and Future," Information Systems Frontiers, Springer, vol. 20(3), pages 531-558, June.
    12. Barbara Del Bosco & Alice Mazzucchelli & Roberto Chierici, 2023. "Firm policies and employees’ participation in conversation about their employer on social media," Italian Journal of Marketing, Springer, vol. 2023(3), pages 301-322, September.
    13. Patrick Mikalef & Kshitij Sharma & Ilias O. Pappas & Michail Giannakos, 0. "Seeking Information on Social Commerce: An Examination of the Impact of User- and Marketer-generated Content Through an Eye-tracking Study," Information Systems Frontiers, Springer, vol. 0, pages 1-14.
    14. Abdulla H. Fetais & Raed S. Algharabat & Abdullah Aljafari & Nripendra P. Rana, 2023. "Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands," Information Systems Frontiers, Springer, vol. 25(2), pages 795-817, April.
    15. Wu, Wei & Wang, Sihang & Ding, Guanqi & Mo, Jinfei, 2023. "Elucidating trust-building sources in social shopping: A consumer cognitive and emotional trust perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    16. Maurice Kügler & Sven Dittes & Stefan Smolnik & Alexander Richter, 2015. "Connect Me! Antecedents and Impact of Social Connectedness in Enterprise Social Software," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 57(3), pages 181-196, June.
    17. Wong, Amy & Lee, Marcus, 2022. "Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    18. Liu, Qian & Shao, Zhen & Fan, Weiguo, 2018. "The impact of users’ sense of belonging on social media habit formation: Empirical evidence from social networking and microblogging websites in China," International Journal of Information Management, Elsevier, vol. 43(C), pages 209-223.
    19. Hussain, Hadia & Murtaza, Murtaza & Ajmal, Areeb & Ahmed, Afreen & Khan, Muhammad Ovais Khalid, 2020. "A study on the effects of social media advertisement on consumer’s attitude and customer response," MPRA Paper 104675, University Library of Munich, Germany.
    20. Nour El Houda Ben Amor & Mohamed Nabil Mzoughi, 2023. "Do Millennials’ Motives for Using Snapchat Influence the Effectiveness of Snap Ads?," SAGE Open, , vol. 13(3), pages 21582440231, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infosf:v:25:y:2023:i:3:d:10.1007_s10796-022-10289-y. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.