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Strategic motivators and expected benefits from e-commerce in traditional organisations

Author

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  • Piris, Luisa
  • Fitzgerald, Guy
  • Serrano, Alan

Abstract

This paper aims to identify the strategic motivators and expected benefits related to the implementation of e-commerce infrastructures in traditional “brick and mortar” organisations. Despite the fact that the clearest benefit from e-commerce might be expected to come from contribution to corporate profits, either from an increase of sales or reduction of costs, but this may not be the case. The literature suggests that there are different ways in which the potential benefits can be assessed. These ways are directly related to the evolution of e-commerce. This research has chosen six representative organisations from different sectors to explore their rationales for their e-commerce strategies. One of the main benefits reported is to increase the focus on the customer and improving internal communications. Additionally, obtaining competitive advantage was found to be a powerful motivator, despite the fact that the recent academic literature suggests that this is very difficult to achieve.

Suggested Citation

  • Piris, Luisa & Fitzgerald, Guy & Serrano, Alan, 2004. "Strategic motivators and expected benefits from e-commerce in traditional organisations," International Journal of Information Management, Elsevier, vol. 24(6), pages 489-506.
    • Handle: RePEc:eee:ininma:v:24:y:2004:i:6:p:489-506
    DOI: 10.1016/j.ijinfomgt.2004.08.008
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    Cited by:

    1. Shiu-Li Huang & Huei-Ru Siao, 2023. "Factors Affecting the Implementation of Online Food Delivery and Its Impact on Restaurant Performance during the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(16), pages 1-21, August.
    2. Suparna Dhar & Indranil Bose, 2023. "Corporate Users’ Attachment to Social Networking Sites: Examining the Role of Social Capital and Perceived Benefits," Information Systems Frontiers, Springer, vol. 25(3), pages 1197-1217, June.
    3. Albors-Garrigós, José & Hervas-Oliver, Jose Luis & Márquez, Patricia, 2009. "Internet and mature industries. Its role in the creation of value in the supply chain. The case of tile ceramic manufacturers and distributors in Spain," International Journal of Information Management, Elsevier, vol. 29(6), pages 476-482.

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