Finding the target customers through new approach in Analytic Hierarchy Process (AHP) using Big 5 personality traits
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DOI: 10.1007/s13198-023-01915-2
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- Wedley, William C., 1990. "Combining qualitative and quantitative factors--an analytic hierarchy approach," Socio-Economic Planning Sciences, Elsevier, vol. 24(1), pages 57-64.
- Bosnjak, Michael & Galesic, Mirta & Tuten, Tracy, 2007. "Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach," Journal of Business Research, Elsevier, vol. 60(6), pages 597-605, June.
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Keywords
Analytic Hierarchy Process (AHP); New approach; Big 5 personality traits; Target customers; Xiaomi; Samsung;All these keywords.
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