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A model of adolescents' online consumer self-efficacy (OCSE)

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  • Hill, William W.
  • Beatty, Sharon E.

Abstract

This paper investigates adolescent online shopping and self-efficacy development in the virtual setting. The authors present and test a model of antecedents and mediators to two dimensions of online consumer self-efficacy. Additionally, a discriminant analysis finds that more involved adolescent online shoppers can be differentiated from less involved online shoppers on key variables of interest-shopping motivations, self-efficacies, shopping behaviors, and relative influence in household decision-making.

Suggested Citation

  • Hill, William W. & Beatty, Sharon E., 2011. "A model of adolescents' online consumer self-efficacy (OCSE)," Journal of Business Research, Elsevier, vol. 64(10), pages 1025-1033, October.
    • Handle: RePEc:eee:jbrese:v:64:y:2011:i:10:p:1025-1033
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