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Self-expressiveness in shopping

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  • Sirgy, M. Joseph
  • Lee, Dong-Jin
  • Yu, Grace B.
  • Gurel-Atay, Eda
  • Tidwell, John
  • Ekici, Ahmet

Abstract

Some people experience self-expressiveness in shopping. Self-expressiveness in shopping is defined as the degree to which consumers they think shopping activity is an important part of their self-concept. This paper reports on the testing of a model dealing with antecedents and consequences of self-expressiveness in shopping. Based on eudaimonistic identity theory, we hypothesized that feeling of self-expressiveness in shopping is influenced by consumers' flow experiences in shopping activities, self-realization potential through shopping, and effort expended through shopping. We also hypothesize that self-expressiveness in shopping increases overall life satisfaction, mediated by perceived impact of shopping on life satisfaction. The model was tested using a panel of 5440 shoppers. The results provide good support for the model. Managerial implications are discussed in addition to avenues for future research.

Suggested Citation

  • Sirgy, M. Joseph & Lee, Dong-Jin & Yu, Grace B. & Gurel-Atay, Eda & Tidwell, John & Ekici, Ahmet, 2016. "Self-expressiveness in shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 292-299.
    • Handle: RePEc:eee:joreco:v:30:y:2016:i:c:p:292-299
    DOI: 10.1016/j.jretconser.2016.02.008
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    Cited by:

    1. Ahmet Ekici & M. Joseph Sirgy & Dong-Jin Lee & Grace B. Yu & Michael Bosnjak, 2018. "The Effects of Shopping Well-Being and Shopping Ill-Being on Consumer Life Satisfaction," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 13(2), pages 333-353, June.
    2. Petruzzellis, Luca & Fronzetti Colladon, Andrea & Visentin, Marco & Chebat, Jean-Charles, 2021. "Tell me a story about yourself: The words of shopping experience and self-satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    3. Shehawy, Yasser Moustafa & Ali Khan, Syed Md Faisal, 2024. "Consumer readiness for green consumption: The role of green awareness as a moderator of the relationship between green attitudes and purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    4. Malik, Faiza & Ishaq, Muhammad Ishtiaq, 2023. "Impact of minimalist practices on consumer happiness and financial well-being," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    5. Spitzkat, Anna & Fuentes, Christian, 2019. "Here today, gone tomorrow: The organization of temporary retailscapes and the creation of frenzy shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 198-207.
    6. Jaehun Joo, 2020. "Customers’ psychological ownership toward the third place," Service Business, Springer;Pan-Pacific Business Association, vol. 14(3), pages 333-360, September.
    7. Shafqat, Tehmeena & Ishaq, Muhammad Ishtiaq & Ahmed, Anzar, 2023. "Fashion consumption using minimalism: Exploring the relationship of consumer well-being and social connectedness," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).

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