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Do corporate social responsibility practices of firms attract prospective employees? Perception of university students from a developing country

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  • Samuel Nana Yaw Simpson

    (University of Ghana Business School, Legon)

  • Eunice Kafui Aprim

    (University of Ghana Business School, Legon)

Abstract

This paper primarily explores the relevance of Corporate Social Responsibility Practices (CSRP) of organizations in attracting university students (prospective employees) in developing countries. The study employed a survey strategy, where questionnaires were administered to 600 final-year undergraduate students at the premier Business School in Ghana out of which 500 were returned. Though results show relatively low level of CSR awareness, the respondents agreed that the elements of an organisation’s CSRP, whether economic, social or environmental, played a determining role in their preference for a particular organisation (employer). Also, the disclosure of CSRP by an organisation is relevant in their choice of an employer. The findings suggest the need for organisations to take cognizance of the growing interest of prospective employees in working for organisations that engage in CSR activities and disclosures. Furthermore, educational institutions must be deliberate in developing CSR orientation of students to engage in the systematic processing of CSR related information through Education for Sustainable Development (ESD).

Suggested Citation

  • Samuel Nana Yaw Simpson & Eunice Kafui Aprim, 2018. "Do corporate social responsibility practices of firms attract prospective employees? Perception of university students from a developing country," International Journal of Corporate Social Responsibility, Springer, vol. 3(1), pages 1-11, December.
    • Handle: RePEc:spr:ijocsr:v:3:y:2018:i:1:d:10.1186_s40991-018-0031-6
    DOI: 10.1186/s40991-018-0031-6
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    2. Abdullah A. Alakkas & Vivek & Mohinder Paul & Mohammed Kamalun Nabi & Mohammed Arshad Khan, 2022. "Corporate Social Responsibility and Firm-Based Brand Equity: The Moderating Effect of Marketing Communication and Brand Identity," Sustainability, MDPI, vol. 14(10), pages 1-21, May.
    3. Jingran Zhu & Qinghua Song & Dalia Streimikiene, 2020. "Multi-Time Scale Spillover Effect of International Oil Price Fluctuation on China’s Stock Markets," Energies, MDPI, vol. 13(18), pages 1-29, September.
    4. Fasilat Aramide Sanusi & Satirenjit Kaur Johl, 2020. "A proposed framework for assessing the influence of internal corporate social responsibility belief on employee intention to job continuity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2437-2449, November.
    5. Jelena Titko & Viktorija Skvarciany & Tatjana Tambovceva, 2021. "Corporate Social Responsibility Perceived by Employees: Latvian Survey Results," Central European Business Review, Prague University of Economics and Business, vol. 2021(3), pages 37-50.
    6. Sylvie Formánková & Oldřich Trenz & Oldřich Faldík & Jan Kolomazník & Jitka Sládková, 2019. "Millennials’ Awareness and Approach to Social Responsibility and Investment—Case Study of the Czech Republic," Sustainability, MDPI, vol. 11(2), pages 1-17, January.

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