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Modeling Group Preferences Using a Decompositional Preference Approach

Author

Listed:
  • Eric Molin

    (Delft University of Technology)

  • Harmen Oppewal

    (Eindhoven University of Technology)

  • Harry Timmermans

    (Eindhoven University of Technology)

Abstract

This article examines an extension of the decompositional, conjoint, or stated-preference approach to model group decisions. In the conventional approach, only one member is chosen to be the group's representative and provide answers for the group as a whole. In this study, all group members are brought together and asked to jointly complete a conjoint preference experiment. The hypothesis is tested that this joint group approach predicts group behavior better than the conventional approach with representatives. The paper presents the estimated part-worth utilities of the group model and compares preference structures of individual group members and groups. Finally, group preference models are tested to determine whether they outperform representative-based preference models in terms of the ability to correctly predict the group preferences for new alternatives. These analyses are performed in the context of residential preferences of co-ops, which are groups of young people, usually not partners, who live together in owner-occupied houses.

Suggested Citation

  • Eric Molin & Harmen Oppewal & Harry Timmermans, 1997. "Modeling Group Preferences Using a Decompositional Preference Approach," Group Decision and Negotiation, Springer, vol. 6(4), pages 339-350, July.
  • Handle: RePEc:spr:grdene:v:6:y:1997:i:4:d:10.1023_a:1008612828114
    DOI: 10.1023/A:1008612828114
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    References listed on IDEAS

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    2. Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
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    3. Zhang, Junyi & Kuwano, Masashi & Lee, Backjin & Fujiwara, Akimasa, 2009. "Modeling household discrete choice behavior incorporating heterogeneous group decision-making mechanisms," Transportation Research Part B: Methodological, Elsevier, vol. 43(2), pages 230-250, February.
    4. M P G Schellekens & H J P Timmermans, 1997. "A Conjoint-Based Simulation Model of Housing-Market Clearing Processes: Theory and Illustration," Environment and Planning A, , vol. 29(10), pages 1831-1846, October.
    5. Bruce Walker & Alex Marsh & Mark Wardman & Pat Niner, 2002. "Modelling Tenants' Choices in the Public Rented Sector: A Stated Preference Approach," Urban Studies, Urban Studies Journal Limited, vol. 39(4), pages 665-688, April.
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