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Guangzhou Buyers Preference for Premium Hawaiian Grown Product Gift Baskets

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  • Chan-Halbrendt, Catherine
  • Yu, Jin
  • Keung, Helen
  • Lin, Tun
  • Ferguson, Carol

Abstract

Guangzhou buyers' preference for premium Hawaiian grown product gift baskets with conjoint analysis was examined. Relative importance of three gift basket attributes: container type, products origin, and price were examined. Expenditure equivalent index to evaluate how much more each of the gift basket attributes is worth to the buyer was estimated. Main conclusions are: products have to be 'made in Hawaii' to receive the premium price; business buyers are generally less willing to pay a high price; and individual buyers are more willing to pay the higher priced Koa gift basket.

Suggested Citation

  • Chan-Halbrendt, Catherine & Yu, Jin & Keung, Helen & Lin, Tun & Ferguson, Carol, 2006. "Guangzhou Buyers Preference for Premium Hawaiian Grown Product Gift Baskets," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 9(4), pages 1-15.
    • Handle: RePEc:ags:ifaamr:8143
    DOI: 10.22004/ag.econ.8143
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    File URL: https://ageconsearch.umn.edu/record/8143/files/20051046_Formatted.pdf
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    1. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, November.
    2. Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
    3. Catherine Halbrendt & Qingbin Wang & Cristina Fraiz & Linda O'Dierno, 1995. "Marketing Problems and Opportunities in Mid-Atlantic Seafood Retailing," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 77(5), pages 1313-1318.
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    1. Chan-Halbrendt, Catherine & Yang, Fang & Thomas, Lynna & Pant, Archana, 2007. "Analysis of Farm Household Preferences in the Management of Invasive Species: The Case of Miconia in Hawaii," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(2), pages 1-24.

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    Keywords

    Demand and Price Analysis;

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